Welcome to the Indiana Criminal Justice Institute traffic safety marketing page for partner agencies and highway safety professionals. On this page, you'll find marketing materials for various traffic safety campaigns developed by the National Highway Traffic Safety Administration and ICJI. These marketing tools offer a way to get involved through traditional media and online media and will be expanded over time. For a full list of resources, visit NHTSA's Traffic Safety Marketing page.
Campaigns
The Safe Family Travel campaign is aimed at reducing crashes and traffic fatalities around the holidays, when statistics show an increased potential for drunk driving. The effort kicks off around Thanksgiving and runs through the end of the year. Use these enforcement materials to help you successfully spread the campaign’s message, drive sober and buckle up, and complement your enforcement campaign this holiday season. The high-visibility patrols are funded by the National Highway Traffic Safety Administration with grants from the Indiana Criminal Justice Institute.
Social Posts
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| Click it to celebrate it Download | Gift of Safety Download |
Campaign Logos
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| Download | Download |
Each year, St. Patrick’s Day is celebrated with city parades, funny leprechaun hats, and plenty of green beer. Unfortunately, it often ends with risky drunk drivers taking to the streets when the parties end. Drunk driving accounts for nearly one-third of vehicle-related fatalities in the United States.
This St. Patrick’s Day, please remember to Drive Sober or Get Pulled Over and that Buzzed Driving Is Drunk Driving. If you plan to go out and enjoy the evening with alcohol, make sure you refrain from driving. Review these facts and share the word about the dangers of drunk driving so you can continue merry-making for all the St. Paddy’s Days to come.
Social media content
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| Live To Be Irish Another Day Download | Tip O' The Hat (video) Download |
Campaign logo
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| Download |
Posters
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| Designated O'Driver Download | It's Smart Download | Shamrock Download |
The 2023 Speed Prevention Campaign is July 10-31, 2023
Speeding fatalities have continued to increase over the past few years, rising a dramatic 17% from 2019 to 2020 and another estimated 5% from 2020 to 2021. Even advancements in vehicle safety and passenger protection cannot keep people safe from the dangers of speeding.
According to NHTSA, in 2020, there were 11,258 people killed in speeding-related traffic crashes, and speeding was a contributing factor in 29% of all fatal crashes nationally.
News Release
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| News Release (pre-event) Download |
Social Media Messaging
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| Sample Messaging Download |
Social Media Content
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| Download | Download | Download | Download |
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| Download | Download | Download | Download |
Campaign Logo
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| Download | Download |
Connect 2 Disconnect is a one-day targeted enforcement campaign to combat texting and other forms of distracted driving. Taking place during Distracted Driving Awareness Month, the goal of the effort is reduce traffic crashes and fatalities by encouraging motorists to drive distraction-free.
Social media content
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| Equation Download static or animated version | Plates Download |
Campaign logo
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| Download |
YouTube Videos
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| Déjà vu (Full) External Link | Manifesto External Link | Emoji External Link |
Seat belts have been proven to be one of the best ways to save your life in a crash. Yet, many still don't buckle up. Worse still, not wearing a seat belt is a habit that will pass on to impressionable youth who, in turn, will think it is safe to not buckle up. The Click It or Ticket campaign focuses on safety education, strong laws, and law enforcement support to save lives.
Use these enforcement resources for outreach during the campaign dates to highlight the dangers of not wearing a seat belt.
Social media content
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| No Excuses Download | Warning Lights Download | Cross Your Heart Download |
Campaign logo
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| Download |
Posters
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| Right Cross Fakie Download | Pledge of Allegiance Download | Smooth Glide Fakie Download |
Banner ads
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| No Second Chance Download |
YouTube videos
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| No good excuse External link | Click It or Ticket (rural) External link | Second Chance External link | Second Chance: Truck External link |
The 2022 impaired driving national enforcement mobilization "Drive High. Get a DUI" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
Social Media Content
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| Bummer Download | End of Summer (Spanish) Download |
Digital Ads
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| Feel Different (Static) Download | Grill Flip (video) Download | Grill Flip (Spanish) Download |
Campaign logo
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| Download |
Radio
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| It's Not OK Download | It's Not OK (Spanish) Download |
YouTube videos
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| Feel Different External Link | Spotted External Link |
The Stop Arm Violation Enforcement (SAVE) program works to provide safe transportation routes for students going to and from school in Indiana. Grants are awarded to law enforcement agencies to conduct high visibility patrols in the spring and fall along school bus stops and routes, which are identified in coordination with local school corporations, bus drivers and other key officials.
SAVE is funded by the National Highway Traffic Safety Administration and administered by the Indiana Criminal Justice Institute.
News Release
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| News Release (pre-event) Download |
Images
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| School Bus Image Library (NHTSA) External Link |
Social Media Graphics
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Stop for Jordan - 1000x1200 | Stop for Jordan - 1080x1920 | Stop for Jordan - 1200x675 | Stop for Jordan - 1080x1920 |
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Stop for Kaitlyn - 1000x1200 | Stop for Kaitlyn - 1080x1920 | Stop for Kaitlyn - 1200x675 | Stop for Kaitlyn - 1080x1080 |
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Stop for Alicia - 1000x1200 | Stop for Alicia - 1080x1920 | Stop for Alicia - 1200x675 | Stop for Alicia - 1080x1080 |
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Stop Means Stop - 1000x1200 | Stop Means Stop - 1080x1920 | Stop Means Stop - 1200x675 | Stop Means Stop - 1200x1200 |
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Same - 1000x1200 | Same - 1080x1920 | Same - 1200x675 | Same - 1200x1200 |
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Pop Quiz - 1000x1200 | Pop Quiz - 1080x1920 | Pop Quiz - 1200x675 | Pop Quiz - 1200x1200 |
The 2022 impaired driving national enforcement mobilization "Ride Sober or Get Pulled Over" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
Social Media Content
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| Bright Future Download | Bummer Download |
Digital Ads
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| Rider (video) Download | Cross the Line Download | Bike (static) Download |
Campaign logo
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Posters
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| Beer-filled Helmet Download | Scared Eagle Download | Scared Snake Download | Scared Skull Download |
YouTube video
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Cross the Line External Link |
Operation Belt Up is a high-visibility enforcement effort intended to reduce injuries and fatalities by ensuring that all motorists and their passengers are buckled up. From mid-October to early November, officers in select counties will be out in greater numbers enforcing seat belt and child passenger safety laws. The effort is funded by the National Highway Traffic Safety Administration through the Indiana Criminal Justice Institute. The top 30 counties for unrestrained driving will be taking part in the enforcement campaign.
The 2023 impaired driving national enforcement mobilization "Drive Sober or Get Pulled Over" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
News Release
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| News Release (pre-event) Download |
Social Media Content
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| Bright Future Download | Bummer Download | End of Summer (Spanish) |
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You Lose (Spanish) |
Digital Ads
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| Tsunami Download | Hard Workers Download | The Price You Pay (Spanish) Download |
Campaign logo
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| Download |
Radio
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| Tsunami Download | What You Don't See Download | The Price You Pay (Spanish) Download |
YouTube videos
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| Tsunami External Link | No Big Deal External Link | The Price You Pay (Spanish) External Link |
