Welcome to the Indiana Criminal Justice Institute traffic safety marketing page for partner agencies and highway safety professionals. On this page, you'll find marketing materials for various traffic safety campaigns developed by the National Highway Traffic Safety Administration and ICJI. These marketing tools offer a way to get involved through traditional media and online media and will be expanded over time. For a full list of resources, visit NHTSA's Traffic Safety Marketing page.
Campaigns
- Click It or Ticket
Seat belts have been proven to be one of the best ways to save your life in a crash. Yet, many still don't buckle up. Worse still, not wearing a seat belt is a habit that will pass on to impressionable youth who, in turn, will think it is safe to not buckle up. The Click It or Ticket campaign focuses on safety education, strong laws, and law enforcement support to save lives.
Use these enforcement resources for outreach during the campaign dates to highlight the dangers of not wearing a seat belt.
Social media content
No Excuses
DownloadWarning Lights
DownloadCross Your Heart
DownloadCampaign logo
Download Posters
Right Cross Fakie
DownloadPledge of Allegiance
DownloadSmooth Glide Fakie
DownloadBanner ads
No Second Chance
DownloadYouTube videos
No good excuse
External linkClick It or Ticket (rural)
External linkSecond Chance
External linkSecond Chance: Truck
External link - Drive Sober or Get Pulled Over
The 2023 impaired driving national enforcement mobilization "Drive Sober or Get Pulled Over" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
News Release
News Release (pre-event)
DownloadSocial Media Content
Bright Future
DownloadBummer
DownloadEnd of Summer (Spanish)
Download
Burned
DownloadYou Lose (Spanish)
Digital Ads
Tsunami
DownloadHard Workers
DownloadThe Price You Pay (Spanish)
DownloadCampaign logo
Download Radio
Tsunami
DownloadWhat You Don't See
DownloadThe Price You Pay (Spanish)
DownloadYouTube videos
Tsunami
External LinkNo Big Deal
External LinkThe Price You Pay (Spanish)
External Link - Ride Sober or Get Pulled Over
The 2022 impaired driving national enforcement mobilization "Ride Sober or Get Pulled Over" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
Social Media Content
Bright Future
DownloadBummer
DownloadDigital Ads
Rider (video)
DownloadCross the Line
DownloadBike (static)
DownloadCampaign logo
Download Posters
Beer-filled Helmet
DownloadScared Eagle
DownloadScared Snake
DownloadScared Skull
DownloadYouTube video
Cross the Line
External Link - Drive High - Get a DUI
The 2022 impaired driving national enforcement mobilization "Drive High. Get a DUI" goes into effect across the country from August 17 to September 5, 2022. One of the deadliest and most often committed - yet preventable - of crimes (impaired driving), has become a serious safety epidemic in our country.
As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can indeed make a difference.
Use these enforcement materials to crack down on drunk riders and to increase community awareness of the dangers of drunk driving.
Social Media Content
Bummer
DownloadEnd of Summer (Spanish)
DownloadDigital Ads
Feel Different (Static)
DownloadGrill Flip (video)
DownloadGrill Flip (Spanish)
DownloadCampaign logo
Download Radio
It's Not OK
DownloadIt's Not OK (Spanish)
DownloadYouTube videos
Feel Different
External LinkSpotted
External Link - Operation Belt Up
Operation Belt Up is a high-visibility enforcement effort intended to reduce injuries and fatalities by ensuring that all motorists and their passengers are buckled up. From mid-October to early November, officers in select counties will be out in greater numbers enforcing seat belt and child passenger safety laws. The effort is funded by the National Highway Traffic Safety Administration through the Indiana Criminal Justice Institute. The top 30 counties for unrestrained driving will be taking part in the enforcement campaign.
- Safe Family Travel
The Safe Family Travel campaign is aimed at reducing crashes and traffic fatalities around the holidays, when statistics show an increased potential for drunk driving. The effort kicks off around Thanksgiving and runs through New Year's Day. Use these enforcement materials to help you successfully spread the campaign’s message, drive sober and buckle up, and complement your enforcement campaign this holiday season. The high-visibility patrols are funded by the National Highway Traffic Safety Administration with grants from the Indiana Criminal Justice Institute.
News Releases
Thanksgiving Travel
DownloadChristmas Travel
DownloadSocial media content
Sample Messaging (Thanksgiving)
DownloadSample Messaging (Christmas)
Download
Hometown Travel (Seat Belt Enforcement)
DownloadTravel (Buckle Up)
DownloadThanksgiving Memory (Alcohol)
DownloadThanksgiving Memory (Drugs)
Download
Tis the Season
DownloadMistletoe
DownloadHoliday Portrait (drunk)
DownloadBlitzed (drunk)
Download
Unravel
DownloadBlitzed (drugged)
DownloadHoliday Portrait (drugged)
DownloadCampaign Logos
Download Download Radio Ads
Tsunami
DownloadWhat You Don't See
DownloadThe Price You Pay (Spanish)
DownloadYouTube Videos
Tsunami
External LinkNo Big Deal
External LinkThe Price You Pay (Spanish)
External Link - March Enforcement Campaign
Each year, St. Patrick’s Day is celebrated with city parades, funny leprechaun hats, and plenty of green beer. Unfortunately, it often ends with risky drunk drivers taking to the streets when the parties end. Drunk driving accounts for nearly one-third of vehicle-related fatalities in the United States.
This St. Patrick’s Day, please remember to Drive Sober or Get Pulled Over and that Buzzed Driving Is Drunk Driving. If you plan to go out and enjoy the evening with alcohol, make sure you refrain from driving. Review these facts and share the word about the dangers of drunk driving so you can continue merry-making for all the St. Paddy’s Days to come.
Social media content
Live To Be Irish Another Day
DownloadTip O' The Hat (video)
DownloadCampaign logo
Download Posters
Designated O'Driver
DownloadIt's Smart
DownloadShamrock
Download - SAVE Campaign
The Stop Arm Violation Enforcement (SAVE) program works to provide safe transportation routes for students going to and from school in Indiana. Grants are awarded to law enforcement agencies to conduct high visibility patrols in the spring and fall along school bus stops and routes, which are identified in coordination with local school corporations, bus drivers and other key officials.
SAVE is funded by the National Highway Traffic Safety Administration and administered by the Indiana Criminal Justice Institute.
News Release
News Release (pre-event)
DownloadImages
School Bus Image Library (NHTSA)
External LinkSocial Media Graphics
Stop for Jordan - 1000x1200
Stop for Jordan - 1080x1920
Stop for Jordan - 1200x675
Stop for Jordan - 1080x1920
Stop for Kaitlyn - 1000x1200
Stop for Kaitlyn - 1080x1920
Stop for Kaitlyn - 1200x675
Stop for Kaitlyn - 1080x1080
Stop for Alicia - 1000x1200
Stop for Alicia - 1080x1920
Stop for Alicia - 1200x675
Stop for Alicia - 1080x1080
Stop Means Stop - 1000x1200
Stop Means Stop - 1080x1920
Stop Means Stop - 1200x675
Stop Means Stop - 1200x1200
Same - 1000x1200
Same - 1080x1920
Same - 1200x675
Same - 1200x1200
Pop Quiz - 1000x1200
Pop Quiz - 1080x1920
Pop Quiz - 1200x675
Pop Quiz - 1200x1200
- Connect 2 Disconnect
Connect 2 Disconnect is a one-day targeted enforcement campaign to combat texting and other forms of distracted driving. Taking place during Distracted Driving Awareness Month, the goal of the effort is reduce traffic crashes and fatalities by encouraging motorists to drive distraction-free.
Social media content
Equation
Download static or animated versionPlates
DownloadCampaign logo
Download YouTube Videos
Déjà vu (Full)
External LinkManifesto
External LinkEmoji
External Link - Speeding Campaign
The 2023 Speed Prevention Campaign is July 10-31, 2023
Speeding fatalities have continued to increase over the past few years, rising a dramatic 17% from 2019 to 2020 and another estimated 5% from 2020 to 2021. Even advancements in vehicle safety and passenger protection cannot keep people safe from the dangers of speeding.
According to NHTSA, in 2020, there were 11,258 people killed in speeding-related traffic crashes, and speeding was a contributing factor in 29% of all fatal crashes nationally.
News Release
News Release (pre-event)
DownloadSocial Media Messaging
Sample Messaging
DownloadSocial Media Content
Download Download Download Download 
Download Download Download Download Everything Goes Up
1000x1200
Download Download Download Download Download 1080x1920
Download Download Download Download Download 1200x675
Download Download Download Download Download 1200x1200
Download Download Download Download Push It
1000x1200
Still
Animated1080x1920
Still
Animated1200x675
Still
Animated1200x1200
Still
AnimatedCampaign Logo
Download Download