Since 2018, IN.gov has been using Google Analytics as the primary means of gathering website usage data. Google Analytics is the industry standard when it comes to tracking websites and applications related to page views, user activity, and demographic information.
Google Analytics can give you insight on what your most popular pages are, how long people are visiting your site, the number of downloads for documents, the type of browser being used, and so much more. Google Analytics gives you access to user-friendly dashboards, historical data tables, realtime visitor activity, all with the ability to quickly generate reports that can be shared with non-Google Analytics users.
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