About Pathway to Performance
Pathway to Performance is a four-part learning series designed to give local municipalities, Main Street organizations, civic organizations, arts organizations, and other community-based partners the practical knowledge, tools, and confidence to plan, fund, produce, and sustain successful live music events and experiences in public spaces of all shapes and sizes.
Individual Session Summaries
- Foundation & Frameworks: Planning for Success - Wednesday, Oct. 14, 10AM ET - Register to attend Foundation and Frameworks.
Memorable events start with a strong plan. Learn the basics of how to turn an idea into an actionable event strategy that brings people together and activates your community’s most unique places and spaces. - Fueling Your Event: Fundraising, Sponsorships & Sustainability - Wednesday, Oct. 21, 10 AM ET - Register to attend Fueling Your Event.
Great ideas need resources of all kinds to bring them to life. Explore practical ways to build your event budget, seek and secure sponsors and partners, diversify revenue, and create events that can grow and thrive year after year in your most unique public spaces. - Making the Deal: Talent Buying, Contracting & Production - Wednesday, Oct. 28, 10AM ET - Register to attend Making the Deal.
Ready to book unforgettable talent? Get a behind-the-scenes look at how artists and performers are identified, negotiated with, contracted, and prepped to create unforgettable experiences in parks, plazas, downtowns, and other community spaces. - Behind the Scenes: Operations, Logistics & Permitting - Wednesday, Nov. 4, 10AM ET - Register to attend Behind the Scenes.
Transform your public space into a successful event venue. Learn tips and tricks for how to navigate every detail, including permits, production, staffing, safety, and schedules, to create welcoming, safe, and seamless live experiences in the heart of your community.
About the Instructor
Jenny Boyts is a Texas native and proud Indy resident who has spent more than 15 years turning bold ideas into meaningful impact at the intersection of people, place, and community. She currently serves as Executive Director of The Parks Alliance of Indianapolis, where she brings together public, private, philanthropic, and community partners to advance investment in parks, trailways, and shared public spaces as essential civic infrastructure and active community connectors.
Previously, Jenny served as CEO of Forty5 Presents, a locally owned live entertainment company behind The Vogue Theatre, Rock the Ruins, and Turntable. Her leadership spanned venue operations, event strategy, and the collaborative planning and production of live experiences—working alongside artists, promoters, sponsors, cultural partners, vendors, and communities to bring events from concept to execution.
Across her work, Jenny believes relationships—not just revenue—are the most powerful currency for creating meaningful and lasting impact.
