The Creative Leap
- IAC
- Programs and Services
- Training
- Current: The Creative Leap
The Creative Leap series is a six-week virtual workshop series focused on business strategy acumen for up to 15 creative entrepreneurs led by Dr. Elaine Grogan Luttrull of Minerva Financial Arts. This series covers strategic planning in an application-based content format to support established creative businesses. The program is designed for established creative entrepreneurs who have been in business for a minimum of five to seven years looking to inject strategic energy into their existing practices. Creatives who apply should be profitable, generating income at zero or positive based revenue, and able to access existing record keeping and customer systems.
- View the program guidelines.
- View the application evaluation criteria.
- View the application scoring rubric.
- Apply to participate in the Creative Leap program.
Who is this program for?
The Creative Leap is designed for established creative businesses looking to create a refined business strategy. The program is designed for creative entrepreneurs who have been in business for a minimum of 5-7 years and who have completed the On-Ramp Creative Entrepreneur Accelerator, though completion of On-Ramp is not required for acceptance into the program.
Eligible Applicants*
- Artists and creatives in any arts discipline that include the following.
- Dance
- Music
- Opera/Music Theatre
- Theatre
- Design Arts
- Visual Arts
- Photography
- Media Arts
- Literature
- Crafts
- Folk/Traditional Arts
- Interdisciplinary Arts
- Multidisciplinary Arts
- Artists and creatives practicing in a discipline outlined above and also conducting business under one of these informal or formal entity types.
- Sole Proprietorship
- General Partnership
- Limited Liability Corporation (LLC)**
- Nonprofit Corporation**
- Limited Partnership**
- Limited Liability Partnership (LLP)**
- Currently an Indiana resident
- 18 years or older
*IAC staff may follow up to request documentation or additional information and will make the final determination on eligibility.
** These entities would need to provide EIN or proof of registration with the Indiana Secretary of State)
Program Opens for Applications | May 15, 2025 |
Informational Webinar | May 28, 2025, 4:00 p.m. ET (Watch a recording of the webinar.) |
Application Due |
Deadline extended to June 16th, 10:00 a.m. ET. *Late applications are not accepted. All applications are final following the submission deadline. |
Selection Notification | Week of July 7, 2025 |
Workshop Series* *See attendance policy below | Workshop 1: What are your goals? - July 28, 2025 Workshop 2: Reasonableness Check - August 4, 2025 Workshop 3: Forecast Check - August 11, 2025 Workshop 4: Launch the Goals - August 18, 2025 *All workshops are scheduled for 4:00 – 6:00pm ET |
First Check-In | September 15, 2025 |
Final Check-In | December 15, 2025 |
- For questions about application, eligibility, and guidelines: Contact the Artist Services Program Manager, Jordan Adams at joadams1@iac.in.gov.
- For help or technical assistance with the Online Grant System: Contact IAC grants and operations team at grantsadmin@iac.in.gov.
- For accessibility accommodations or questions about accessibility at an organization or for a project: Contact accessibility@iac.in.gov.
Twelve Creative Entrepreneurs were accepted into the inaugural cohort of The Creative Leap. Those participants, and their business names, are:
- Audrey Johnson, Lafayette, Of Thee I Sing: American Heritage Through Song, LLC
- Brian Teixeira, Valparaiso, Teixeira Artisan Woodwork
- Clare Longendyke, Fishers, Pianist
- Desire' Wuertemberger, Lafayette, Necessarily Nerdy
- Devonna Miltenberger, Fishers, Gifts That Give Studio
- Emily Bennett, Terre Haute, Emily Bennett Studio
- Janelle Slone, Angola, Relic Emporium
- Jose Martinez, Indianapolis, Soleado Events and Entertainment LLC
- Matthew Ramsey, Vincennes, OptiViz Media
- Susan Atwell, La Porte, Dye Job Yarn & Fiber
- Tracy James II, Indianapolis, Julian James BLG
- Victoria Kintner, Zionsville, Concert Adventures for Early Childhood
