School Bus Marketing Materials
- Traffic Safety
- Current: School Bus Marketing Materials
Facts
2091
Number of people who ignored a stop arm in Indiana in one day in 2023. Source: Indiana Department of Education
3057
Stop arm violation citations issued in 2023. Source: Indiana Criminal Justice Institute
7560
School hours worked between 509 officers across Indiana during FY 2023. Source: Indiana Criminal Justice Institute
National Statistics
- From 2013 to 2022, there were 976 fatal school-transportation-related crashes, and 1,082 people of all ages were killed in those crashes — an average of 108 fatalities per year.
- From 2013 to 2022, there were 198 school-age children who died in school-transportation-related traffic crashes; 35 were occupants of school transportation vehicles, 80 were occupants of other vehicles, 76 were pedestrians, 5 were pedalcyclists, and 2 were an “other” nonoccupant.
- From 2013 to 2022, there were 1.5 times more fatalities among pedestrians (169) than occupants of school transportation vehicles (111) in school transportation-related crashes.
- From 2013 to 2022, there were 111 occupants killed in school transportation vehicles; 50 were drivers, and 61 were passengers. Most (71%) of the people killed in school-transportation-related crashes were occupants of other vehicles involved in the crashes.
- School buses are statistically the safest way to transport school children. Unfortunately, dangers still arise: From 2000-2022, there were 55 fatalities in crashes that involved a driver illegally passing a stopped school bus, an average of 2.4 fatalities a year. Almost half of those fatalities (25) were pedestrians who were 18 years old or younger.
- In the National Association of State Directors of Pupil Transportation Services 2023 Stop-Arm survey, 94,581 school bus drivers reported that 62,482 vehicles passed their buses illegally on a single day during the 2022-23 school year. Throughout a 180-day school year, these sample results point to more than 43.5 million violations per year among America’s motoring public.
School bus facts, stats and reports from NHTSA's National Center for Statistics and Analysis
School Bus Safety Campaigns
The Stop Arm Violation Enforcement (SAVE) project remains one of Indiana’s most dedicated, data-driven, and measurable projects focused on pedestrian safety during the hours of school bus operations. The National Association of State Directors of Pupil Transportation Services collaborates with the Indiana Department of Education to conduct a one-day survey recording instances of illegal passings of school buses. Results from the National School Bus Illegal Passing Survey reported by 4,910 school bus drivers in Indiana show that in a single day in 2023, more than 1,500 motorists illegally passed a stopped school bus.
SAVE projects utilize HVE in targeted areas where high rates of school bus stop arm violations occurred to prevent future violations. These areas are identified by law enforcement agencies, school corporations, school resource officers, and school bus drivers. Participating agencies were encouraged to follow school bus routes to provide on-the-spot enforcement, focusing on stop-arm violations, speeding, and reckless driving around school buses and in school zones when children are present.
In FY 2023, the participating law enforcement agencies increased awareness by working over 7,560 school hours between 509 officers across Indiana. Over 800 vehicles were stopped, and officers issued 5,299 citations and warnings to drivers. These interactions within the communities increased safety for children around school buses and all travelers on Indiana roadways.
ICJI prepares sample news releases to use in the fall and spring to remind Hoosiers about the project.
October 21-25, 2024 is National School Bus Safety Week and you'll see increased communication related to school bus safety. You can use any of the materials available on this page to increase your school bus safety messaging.
In addition, sample news releases can be downloaded and used during National School Bus Safety Week.
Graphics
Social Media
Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.
Talking Points
NHTSA talking points related to school bus safety. Some are for drivers, and others are for parents and students.
Additional Resources
- Toolkit: Planning Safer School Bus Stops and Routes
- Best Practices Guide: Reducing the Illegal Passing of School Buses
- NHTSA school bus image library
- NHTSA.gov School Bus Safety: English | Spanish
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