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School Bus Marketing Materials

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Facts

2091

Number of people who ignored a stop arm in Indiana in one day in 2023. Source: Indiana Department of Education

3057

Stop arm violation citations issued in 2023. Source: Indiana Criminal Justice Institute

7560

School hours worked between 509 officers across Indiana during FY 2023. Source: Indiana Criminal Justice Institute

National Statistics

  • From 2013 to 2022, there were 976 fatal school-transportation-related crashes, and 1,082 people of all ages were killed in those crashes — an average of 108 fatalities per year.
  • From 2013 to 2022, there were 198 school-age children who died in school-transportation-related traffic crashes; 35 were occupants of school transportation vehicles, 80 were occupants of other vehicles, 76 were pedestrians, 5 were pedalcyclists, and 2 were an “other” nonoccupant.
  • From 2013 to 2022, there were 1.5 times more fatalities among pedestrians (169) than occupants of school transportation vehicles (111) in school transportation-related crashes.
  • From 2013 to 2022, there were 111 occupants killed in school transportation vehicles; 50 were drivers, and 61 were passengers. Most (71%) of the people killed in school-transportation-related crashes were occupants of other vehicles involved in the crashes.
  • School buses are statistically the safest way to transport school children. Unfortunately, dangers still arise: From 2000-2022, there were 55 fatalities in crashes that involved a driver illegally passing a stopped school bus, an average of 2.4 fatalities a year. Almost half of those fatalities (25) were pedestrians who were 18 years old or younger.
  • In the National Association of State Directors of Pupil Transportation Services 2023 Stop-Arm survey, 94,581 school bus drivers reported that 62,482 vehicles passed their buses illegally on a single day during the 2022-23 school year. Throughout a 180-day school year, these sample results point to more than 43.5 million violations per year among America’s motoring public.

School bus facts, stats and reports from NHTSA's National Center for Statistics and Analysis

Get More Facts & Reports

School Bus Safety Campaigns

The Stop Arm Violation Enforcement (SAVE) project remains one of Indiana’s most dedicated, data-driven, and measurable projects focused on pedestrian safety during the hours of school bus operations. The National Association of State Directors of Pupil Transportation Services collaborates with the Indiana Department of Education to conduct a one-day survey recording instances of illegal passings of school buses. Results from the National School Bus Illegal Passing Survey reported by 4,910 school bus drivers in Indiana show that in a single day in 2023, more than 1,500 motorists illegally passed a stopped school bus.

SAVE projects utilize HVE in targeted areas where high rates of school bus stop arm violations occurred to prevent future violations. These areas are identified by law enforcement agencies, school corporations, school resource officers, and school bus drivers. Participating agencies were encouraged to follow school bus routes to provide on-the-spot enforcement, focusing on stop-arm violations, speeding, and reckless driving around school buses and in school zones when children are present.

In FY 2023, the participating law enforcement agencies increased awareness by working over 7,560 school hours between 509 officers across Indiana. Over 800 vehicles were stopped, and officers issued 5,299 citations and warnings to drivers. These interactions within the communities increased safety for children around school buses and all travelers on Indiana roadways.

ICJI prepares sample news releases to use in the fall and spring to remind Hoosiers about the project.

Fall News Release | English

October 21-25, 2024 is National School Bus Safety Week and you'll see increased communication related to school bus safety. You can use any of the materials available on this page to increase your school bus safety messaging.

In addition, sample news releases can be downloaded and used during National School Bus Safety Week.

News Release | English

Graphics

Kids Ahead

Yellow and Red | English

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Yellow and Red | English

Kids Ahead | English

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Same Stop Bus

Stop Means Stop | English

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Stop Means Stop

Same Stop Bus | English

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School Bus Alicia

School Bus Alicia | English

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School Bus Jordan

School Bus Jordan | English

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School Bus Kaitlyn

School Bus Kaitlyn | English

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School Bus Quiz

School Bus Quiz | English

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Yellow and Red

Yellow and Red | Spanish

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Kids Ahead

Kids Ahead | Spanish

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Stop Means Stop

Stop Means Stop | Spanish

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Same Stop Bus

Same Stop Bus | Spanish

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School Bus Alicia

School Bus Alicia | Spanish

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School Bus Ariana

School Bus Ariana | Spanish

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School Bus Jorge

School Bus Jorge| Spanish

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School Bus Quiz

School Bus Quiz | Spanish

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 School Bus Safety | Motorist

School Bus Safety | Motorist

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School Bus Safety | Pedestrian

School Bus Safety | Pedestrian

Preview | Download

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Talking Points

NHTSA talking points related to school bus safety. Some are for drivers, and others are for parents and students.

Talking Points | English

Additional Resources