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The Creative Leap

The Creative Leap series is a six-week virtual workshop series focused on business strategy acumen for up to 15 creative entrepreneurs led by Dr. Elaine Grogan Luttrull of Minerva Financial Arts. This series covers strategic planning in an application-based content format to support established creative businesses. The program is designed for established creative entrepreneurs who have been in business for a minimum of five to seven years looking to inject strategic energy into their existing practices. Creatives who apply should be profitable, generating income at zero or positive based revenue, and able to access existing record keeping and customer systems.

Eligible Applicants*

  • Artists and creatives in any arts discipline that include the following.
    • Dance
    • Music
    • Opera/Music Theatre
    • Theatre
    • Design Arts
    • Visual Arts
    • Photography
    • Media Arts
    • Literature
    • Crafts
    • Folk/Traditional Arts
    • Interdisciplinary Arts
    • Multidisciplinary Arts
  • Artists and creatives practicing in a discipline outlined above and also conducting business under one of these informal or formal entity types.
    • Sole Proprietorship
    • General Partnership
    • Limited Liability Corporation (LLC)**
    • Nonprofit Corporation**
    • Limited Partnership**
    • Limited Liability Partnership (LLP)**
  • Currently an Indiana resident
  • 18 years or older

*IAC staff may follow up to request documentation or additional information and will make the final determination on eligibility.

** These entities would need to provide EIN or proof of registration with the Indiana Secretary of State)

Program Opens for Applications

May 15, 2025

Informational Webinar

May 28, 2025, 4:00 p.m. ET (Watch a recording of the webinar.)

Application Due

June 13, 2025, by 4:30 p.m. ET*

Deadline extended to June 16th, 10:00 a.m. ET.

*Late applications are not accepted. All applications are final following the submission deadline.

Selection Notification

Week of July 7, 2025

Workshop Series*

*See attendance policy below

Workshop 1: What are your goals? - July 28, 2025

Workshop 2: Reasonableness Check - August 4, 2025

Workshop 3: Forecast Check - August 11, 2025

Workshop 4: Launch the Goals - August 18, 2025

*All workshops are scheduled for 4:00 – 6:00pm ET

First Check-In

September 15, 2025

Final Check-In

December 15, 2025

  • For questions about application, eligibility, and guidelines: Contact the Artist Services Program Manager, Jordan Adams at joadams1@iac.in.gov.
  • For help or technical assistance with the Online Grant System: Contact IAC grants and operations team at grantsadmin@iac.in.gov.
  • For accessibility accommodations or questions about accessibility at an organization or for a project: Contact accessibility@iac.in.gov.