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Web Content Manager Support and Resources

Best Practices for Web Content

Helpful Information

Website Tools and Integrations Available for Agency Websites

The Goal of the IN.gov Best Practices Guide

The IN.gov Web Content Manager is responsible for maintaining and growing their website. The role entails more than just putting content on pages and letting it stand on its own. A Web Content Manager must keep an eye on interactions to ensure the content is relevant and easily viewed without impediments to the visitor.

This is done through monitoring all aspects of their website including content, analytical reports, and visitor traffic. It is important to identify issues and to adjust accordingly. Your job is crucial to your agency; a website is an invaluable vehicle to reach the citizens an agency supports, as well as serve as a recruiting tool for potential employees.

This guide should be used by new and existing web content managers as a road map to fulfill the responsibilities of their position. Each agency is responsible for maintaining the quality of content within their sites. This is paramount for maintaining an effective web portal and ensuring information is timely and accurate.

This document is the product of the collaborative effort of the IN.gov Advisory Council, IN.gov staff, and additional web content managers from various agencies. It is expected to evolve with time and serve as the source of knowledge for all web content managers of sites hosted within the IN.gov Web Portal.

Web content managers are encouraged to contact the IN.gov staff with comments and suggestions regarding the content of this Best Practices Guide. With the assistance of all stakeholders, we will continue to maintain the highest of quality across all affiliated websites.

Note to Agency Communications Directors and Executive Staff

The IN.gov Web Portal has been recognized nationally for providing an award-winning digital experience for its visitors. This is only possible through continued partnership with every agency, including the support of agency leadership.

We appreciate agencies doing their best to manage their websites with the resources available to them. It is important to continue moving forward by ensuring all websites within the portal are informative, accessible to all visitors, and free of any impediments, such as broken links and misspellings. In addition, page analytics should be used to create a meaningful website experience for the visitor. All of this can be done with the tools we provide at no additional cost to agencies. It only requires the effort of whoever performs the role of your agency’s web content manager(s).

The IN.gov Best Practices Guide is intended to highlight the importance of the web content manager and webmaster positions by providing an activity baseline. Having a web content manager in your agency is vital for your communication efforts. This is especially true living in a digital world where everything and everyone is connected to the internet.  Again, we appreciate our continued partnership in making the visitor’s experience informative and enjoyable.

Web Content Manager’s Responsibilities

This section was developed with the assistance of a webmaster who has worked for two State agencies. Years of knowledge and experience were leveraged in the development of the list. However, the information provided should only be used as a minimum standard baseline. Think of it as a basic template of work to be accomplished.

No two agencies are the same, so it is important to consult with your agency’s Communications Director or whoever is ultimately responsible for approving website content. However, as web content manager, maintaining the quality of your agency’s website is now your responsibility.

IN.gov completes quarterly scans on IN.gov websites; however, the IN.gov team focuses on global/template issues that fall outside of the control of agencies. Each agency is responsible for the content within their website’s pages, including any images/code/files they have placed on the page, and agency users are granted access to the IN.gov-provided accessibility products to review any issues that may have occurred after content revisions.

The focus of an agency’s web content manager is to constantly improve and/or maintain the quality of your agency’s website. To do so we encourage every web content manager to take advantage of all the web management tools made available to you. A full list is available within this document and is also published on the IN.gov Web Portal at IN.gov/INWP.