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Media Campaigns

According to the Centers for Disease Control, mass-reach health communications campaigns that use multiple-media formats; include hard-hitting or graphic images; are intended to change knowledge, beliefs, attitudes, and behaviors affecting tobacco use; and provide tobacco users with information on resources on how to quit.

Behind the Haze

As part of Indiana’s Vape-Free Indiana effort, the Indiana Department of Health has partnered with Rescue Agency to launch Behind the Haze, a statewide evidence-based vaping prevention campaign to reduce vaping among Indiana youth. Provided below is an overview of the Behind the Haze campaign and the first Message Package, “See Through”, which launched November 18.

Behind the Haze is a campaign that delivers compelling and evidence-based health education that motivates young people (13-21) to rethink their vaping behaviors and/or intentions. Rather than use ambiguous scare tactics, Behind the Haze delivers specific facts that teen’s knowledge, attitudes, and/or beliefs that are associated with vaping behaviors to curb vape use long-term.

Read the IDOHnews release about the campaign here.

Learn more about the campaign at, or by visiting Instagram or Facebook.

In the Skin


Sharing Addiction


Hidden Weakness

The Great Manipulator Materials

Chemical Warfare Materials

IHSAA - Don't Puff This Stuff

The Indiana Department of Health and the Indiana High School Athletic Association are joining forces to communicate the risk of serious lung disease caused by vaping to every high school athlete, student and community in Indiana.

Indiana, like many states, is concerned by the increase in youth tobacco use due to vaping and e-cigarettes.

The IHSAA and its 407 Indiana high schools are partnering with the Indiana Department of Health to spread the word: DON’T PUFF THIS STUFF!

Visit Don't Puff This Stuff campaign website