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General Reference

  • Management Help Online Library:
    • The “All About Nonprofit Fundraising” section has numerous tools for your use in raising funds for your watershed effort.
  • River Network’s Resource Library:
    • River Network is a nonprofit organization dedicated to helping local watershed groups protect and restore their rivers and streams. Their Resource Library has good information for local groups – all free! Apply the “FUNDRAISING AND GRANTS” category filter to see publications relating to this topic.


  • IDEM Funding Matrix:
    • This webpage has a downloadable spreadsheet that lists activities that watershed groups commonly need to have funded and matches them up with specific grants and other funding sources.

Fundraising - Private Donations / Foundations

  • Community Foundation Locator:
    • Find the community foundation your group may access via this web-interfaced list. Not only are community foundations sources of local funding, but also employ professionals who can assist you in your fundraising efforts.
  • Fundraising Readiness Checklist [XLS]:
    • This checklist helps you to determine whether or not you are ready to start fundraising. If it turns out you are not, it helps to outline what you need to do first.
  • Individual Donor Development Plan [DOC]:
    • This is a sample plan outline designed to help you build your individual donor contributions as part of a sustainable watershed effort.
  • Corporate Appeal Letter (sample) [DOC]:
    • This corporate appeal letter is part of the fundraising campaign used by a successful Indiana land trust. Take a look to learn how to sell your program.

Financial Planning


Branding - Value

  • Marketing a Nonprofit Brand:
    • This blog by branding experts at the Branding Strategy Insider lays out the important components of a successful nonprofit brand.

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