Indiana Destination Development Corporation
Brand RFP
About
The mission of the Indiana Destination Development Corporation is to brand and promote Indiana's authentic story to attract and retain businesses, talent, students and visitors. In order to create a brand that will not only be effective statewide, but also nationally and worldwide, the IDDC will be issuing an RFP DATE of 2020 to seek an agency or agencies to help define Indiana’s brand.
A strong state brand will attract businesses, talent, students and visitors and changes perceptions about the vibrancy and livability of both the state and its individual communities. The goal of this assignment is, through research and stakeholder input, to discover the essence of the Indiana brand – what makes Indiana the special place that it is – and create messaging that promotes the real Indiana in the most authentic and compelling manner.
The deliverables for this project are research-based branding for Indiana’s attraction effort, including creative development and sample creative for both talent attraction and tourism attraction. The IDDC will welcome responses to this RFP from qualified branding and marketing agencies, both in state and outside of Indiana. However, out-of-state agencies will be required to partner with an agency with a current Indiana business presence (staff and office space in Indiana), with the two firms submitting a joint response to the RFP.
RFP timeline: Want to include this here?
RFP release -- September 8, 2020
Written questions due – noon Eastern time, September 14, 2020
Responses to written questions posted – noon Eastern time, September 21, 2020
RFP responses due – noon Eastern time, October 14, 2020
Finalists invited to oral presentations – October 30, 2020
Winner announced – December 1, 2020
Contract begins – December 15, 2020
Work completed -- June 15, 2021
Interested?
If you are interested in receiving the RFP, please submit your information below and the IDDC will provide you additional information and directions on how to apply.