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The Division of HIV/STD works to promote public health and enhance the quality of life for Indiana residents by the prevention, intervention, and treatment of HIV and other sexually transmitted diseases. This mission will be accomplished through policy and resource development, clinical data collection and analysis, research, education, prevention programs, disease detection, and the provision of treatment services.
This site and links to other sites contain HIV prevention messages that may not be appropriate for all audiences.
Created to provide an interactive platform for accessing data collected by CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP).
Front row: Coleen Kelly, Allyson Fischlin and Taylor Payne. Back row; Dennis Stover, Director of the Division of HIV/STD/Viral Hepatitis, David Plough, Chase Ayres, and John Nichols, HIV Prevention Program Director. Not pictured, Professor Bruce Hetrick
Serving as an advertising agency for the Division of HIV/STD/Viral Hepatitis, the J529 Public Relations student cohort will develop an advertising and outreach campaign for PrEP. Their work will finish in April with the launch of the campaign in selected jurisdictions of the state, with hopes of expanding statewide by the end of the year.
J529 Public Relations Campaign Course Description:
In this capstone course, we will meld the theories and methodologies of public relations and apply that knowledge and those skills to one or more real-world clients with real-world PR problems or opportunities. In addition to analyzing cases and methods, we will research, analyze, plan, implement and evaluate a small-group public relations campaign, as well as critique campaigns done by others. You’ll follow campaign practices consistent with the theories, methods, standards and ethics used in the Public Relations Society of America’s accreditation process.
Bruce Hetrick is a 35-year veteran of the public relations/advertising business and a former national award-winning newspaper columnist for the Indianapolis Business Journal. He’s been a mayoral press secretary, vice president and associate creative director for an East Coast advertising/PR agency, head of public relations and advertising for Methodist Hospital in Indianapolis, and, for 18 years, led his own Indianapolis PR and advertising agency. An accredited member of the Public Relations Society of America and a member of that organization’s College of Fellows, Hetrick is president of the IU College of Arts and Sciences Alumni Board. He also serves on the IU Simon Cancer Center Development Board and the boards of Americans for Nonsmokers’ Rights, the Americans for Nonsmokers’ Rights Foundation, Leadership Indianapolis and United Way of Central Indiana. He also has served on the dean’s external advisory board for the IU School of Medicine and the boards of the Sigma Theta Tau International Foundation for Nursing, the Indiana Repertory Theatre and the ACLU of Indiana Foundation. Hetrick has been a PR and marketing communications consultant to the IU Alumni Association, the IU Public Policy Institute, the IU School of Public and Environmental Affairs, IU’s Office of Communications and Marketing, IUPUI external affairs and the IU School of Medicine, among others. Hetrick has received international, national, state and local awards for his writing, public relations and health advocacy work, including PRSA’s Silver Anvil Award and Indianapolis Business Journal’s Health Care Hero Award.
Chase Ayres is a graduate student in the IU School of Liberal Arts. He is a graduate of Marian University and Ivy Tech Community College with a B.S. in marketing and an A.S. in visual communications. Chase’s most recent work is with Special Olympics Indiana as a volunteer special events coordinator. He travels throughout the state of Indiana creating and working fundraising events and has raised over $50,000 in his three years there.
U School of Liberal Arts
Colleen Kelly graduated from Butler University with a Bachelor's in both Media Arts & Journalism. After college, she worked as a Sales Assistant/Integrated Marketing Manager with Radio One for four years where she gained experience in media and digital marketing. She recently made a career change, starting a new job with WebLink International as the Content & Communications Manager. WebLink is a SaaS company providing technology solutions to chambers of commerce and trade associations. In her role, she manages the marketing department's campaigns and digital marketing initiatives.
David Plough is a graduate of the Ball State Telecommunications program with an emphasis on film and television production. Currently he serves as the Multimedia Specialists at Indiana University’s Robert H. McKinney School of Law. During his five years at the law school he has created, produced, and hosted the “Is It Legal?” podcast. Prior to his time with the university, Dave was a Production Assistant and Editor for WXIN and WTTV 4.