Take It Down works by assigning a unique digital fingerprint, called a hash value, to specific images or videos. When tech platforms sign up to participate, they are provided these hash value so they can detect and remove the imagery on their public or unencrypted sites and apps. This all happens without the image or video ever leaving a device or anyone viewing it. At launch, Facebook, Instagram, MindGeek, OnlyFans and Yubo are participating in the new program. We hope to have many more join soon.
Since the initial launch in the end of December 2022, more than 200 cases have been submitted. We hope that you will join us in spreading the word about this exciting new tool! Please share this with the parents and trusted adults in your life and encourage them to do the same, to help us expand on programs like Take it Down and reach even more a-risk teens.