Attorneys for Appellant

James P. Fenton
Eilbacher Scott, P.C.
Fort Wayne, Indiana 46802
Cathleen M. Shrader
John D. Walda
Barrett & McNagny
Fort Wayne, Indiana 46801-2263Attorneys for Appellee

Edward L. Murphy, Jr.
Diana C. Bauer
Miller Carson Boxberger & Murphy
Fort Wayne, Indiana 46802
Robert E. Connolly
O'Dowd Wyneken & Connolly
Fort Wayne, Indiana 46802



IN THE

INDIANA SUPREME COURT


JOURNAL-GAZETTE COMPANY, INC.,
    Appellant (Defendant below),

    v.

BANDIDO'S, INC.,
    Appellee (Plaintiff below).

)
)    Supreme Court No.
)    57S03-9709-CV-00495
)
)    Court of Appeals No.
)    57A03-9407-CV-248
)
)
)



APPEAL FROM THE NOBLE CIRCUIT COURT

The Honorable Howard E. Petersen, Special Judge

Cause No. 57C01-8901-CP-007



ON PETITION TO TRANSFER




June 23, 1999

SULLIVAN, Justice.

    In grappling with the right to freedom of speech provided by the First Amendment versus the right of individuals to be protected from attacks upon their reputations, the Court of Appeals

determined that Bandido's failed to prove by clear and convincing evidence that the Fort Wayne Journal-Gazette newspaper published a subheadline with actual malice. While we agree with the Court of Appeals's conclusion, we write to hold that the actual malice standard of proof required in defamation cases involving matters of public or general concern applies not only to public figures, but to private individuals as well.

Background

    Bandido's is a Mexican-style restaurant with three locations in Fort Wayne Indiana, and one in Lima, Ohio. On September 13, 1988, the Allen County Board of Public Health conducted a health inspection of the north-side Bandido's in Fort Wayne. In the report, the inspector identified several violations and made the following relevant remarks: “Evidence of flies, roaches and rodents noted. Advise exterminator to do a full clean out of premise. Rodent droppings noted only in restroom.” (R. at 631.) Immediately thereafter, Mr. Schindler, the owner of Bandido's, received a letter from the Fort Wayne - Allen County Board of Public Health advising him of a hearing to determine whether the restaurant permit should be revoked. On October 3, the day before the hearing, another inspector visited the restaurant for the sole purpose of gathering information for the hearing. At this time, the inspector did not find any evidence of rodents. On October 4, without permitting Mr. Schindler to speak, the Board of Public Health revoked Bandido's permit and closed the restaurant. In a letter dated October 5, 1988, to Mr. Schindler, Dr. Irmscher, the Commissioner for the Board of Public Health, stated that “This permit was revoked after a full and complete hearing and review of all food inspections for 1988.” (R. at 1155.)



    June Remley was assigned the task of writing an article concerning the closing of Bandido's for the Fort-Wayne Journal-Gazette, a daily newspaper. Once written, the story was turned over to her supervisor, Gabby Jacobs, the Assistant Metro Editor. The story was untitled and Remley never saw the story again before publication. Jacobs's job was to resolve any questions or ambiguities and generally get the story ready for publication. The story was then submitted to the news editor, Ellen Garner. Garner's role was to lay out the story for publication, do an initial edit, and make sure the story was still current. Garner also determined how much space was available for the story and for the headline. Next, the story proceeded to the copy editor, Sheila Pinkley. Pinkley's responsibility was to do a final edit of the story which required a word for word, line by line read. Pinkley's job was also to make any necessary changes to meet the spacing guidelines. Finally, Pinkley wrote the headline and the subheadline which are at issue in this case. The story with the headline was then submitted to Pinkley's supervisor, Bill Leonard. Leonard's duty was to approve everything that had been done, do a final review, make sure the layout was acceptable, and make sure the headline accurately summarized the story. The story then went to the Managing Editor, Ellen Garner.See footnote 1 Garner reviewed the story and headline. Finally, the page proof editor, Tom Jones, looked for typographical errors, story and headline problems and things of that sort.

    The article was published on October 6, 1998, and the headline read:See footnote 2


Health board shuts doors of Bandido's

Inspectors find rats, roaches at local eatery

While the story itself was accurate, the subheadline inaccurately used the word “rats.” The health board never discovered rats at Bandido's and the word “rats” never appeared in the article. The next day, Mr. Schindler advised the Journal-Gazette of the mistake and asked for an immediate retraction. On October 7, 1988, the Journal-Gazette published another article in which it noted the mistake and apologized.See footnote 3 The next day, Robert Wright, Bandido's attorney, wrote the Journal-Gazette and the Journal-Gazette's attorney a letter expressing his and Mr. Schindler's satisfaction with the article and the apology that appeared in the story, and his belief that the correction would hopefully reduce the damages suffered by Mr. Schindler. Shortly after this letter was written, Mr. Schindler retained a new lawyer. On October 18, 1988, Robert Connolly, Bandido's new attorney, sent the Journal- Gazette a letter indicating that the October 7, 1988, follow-up story was insufficient because the headline made no reference to a retraction. This letter requested the Journal-Gazette to print a headline retraction the same size as the original story and in the same location. The Journal-Gazette did not comply with this request and consequently Bandido's filed a defamation suit on November

21, 1988.

    The trial court concluded that there was no genuine issue of material fact with respect to the element of actual malice and granted summary judgment in favor of the Journal-Gazette. On appeal, the Court of Appeals determined that there were facts in dispute and conflicting inferences on the issue of actual malice, reversed the trial court's decision, and remanded for a trial on the merits. Bandido's, Inc. v. Journal-Gazette Co., 575 N.E.2d 324 (Ind. Ct. App. 1991), transfer denied. At the conclusion of trial, the jury awarded Bandido's $985,000 in damages. The Journal-Gazette appealed and the Court of Appeals reversed the trial court, finding that there was not clear and convincing proof of actual malice. Journal-Gazette Co. v. Bandido's, Inc., 672 N.E.2d 969 (Ind. Ct. App. 1996).

    We will provide additional facts when necessary.

Discussion

    Bandido's defamation suit against the Journal-Gazette implicates the First Amendment to the United States Constitution. The First Amendment secures freedom of the press.See footnote 4 It “was fashioned

to assure unfettered interchange of ideas for the bringing about of political and social changes desired by the people.”See footnote 5 New York Times Co. v. Sullivan, 376 U.S. 254, 269 (1964) (quoting Roth v. United States, 354 U.S. 476, 484 (1957)). There is a “national commitment to the principle that debate on public issues should be uninhibited, robust, and wide-open.” Id. at 270-71. The First Amendment has particularly protected the press because it is the means through which the public is informed of government actions and other matters of public interest. However, the rights under the First Amendment are not absolute, for they must be weighed against other societal interests. For example, because society has a strong interest in protecting attacks upon individual reputation, the law of defamation was created. A defamatory communication is defined as one that “tends so to harm the reputation of another as to lower him in the estimation of the community or to deter third persons from associating or dealing with him.”See footnote 6 Doe v. Methodist Hospital, 690 N.E.2d 681, 686 (Ind. 1997) (quoting Restatement (Second) of Torts § 559 (1977)); see Near East Side Community Org. v. Hair, 555 N.E.2d 1324, 1330 (Ind. Ct. App. 1990); Cochran v. Indianapolis Newspapers, Inc., 175 Ind.App. 548, 553, 372 N.E.2d 1211, 1217 (1978).


    In the process of protecting reputation, limitations have been placed on the freedom of speech. This was a result of the long standing principle that defamation was not protected speech, Chaplinsky v. New Hampshire, 315 U.S. 568, 571-72 (1942), and could therefore be legislated by the states individually. However, the law of defamation has dramatically changed in the last few decades. In the landmark decision of New York Times, 376 U.S. at 254, the United States Supreme Court placed limits on the liability for defamation. New York Times was just the beginning of the Supreme Court's attempt to confine the state laws on defamation to conform with First Amendment privileges.

     In New York Times, the Supreme Court held that the Constitution mandates “a federal rule that prohibits a public official from recovering damages for a defamatory falsehood relating to his official conduct unless he proves that the statement was made with 'actual malice' _ that is, with knowledge that it was false or with reckless disregard of whether it was false or not.” Id. at 279-80. Soon thereafter, the Supreme Court determined that the same requirement should apply to “public figures.” Curtis Publ'g Co. v. Butts, 388 U.S. 130, 164 (1967). Several years later, in Rosenbloom v. Metromedia, the Court rejected any distinction between a public and private individual because it made “no sense in terms of the First Amendment guarantees.” 403 U.S. 29, 46 (1971). Instead, the Rosenbloom Court determined that the controlling issue in determining when the New York Times standard of actual malice applied was whether the issue concerned a matter of public or general concern. Rosenbloom, 403 U.S. at 52.

    Three years later, observing that there had been a “general problem of reconciling the law of

defamation with the First Amendment,” the Supreme Court reconsidered its decision in Rosenbloom. Gertz v. Robert Welch, Inc., 418 U.S. 323, 333 (1974). In doing so, the Supreme Court determined “that the state interest in compensating injury to the reputation of private individuals requires that a different rule should obtain with respect to them.” Id. at 343. Consequently, the Supreme Court changed its position and decided that a negligence standard would be imposed for defamation suits brought by private individuals in federal court, but left it up to States to define for themselves the appropriate standard of liability for defamatory statements made about a private individual. Id. at 347.

    The Indiana Court of Appeals defined the standard it would apply for defamation of private individuals in Aafco Heating & Air Conditioning Co. v. Northwest Publications, Inc., 162 Ind. App. 671, 321 N.E.2d 580 (1974), cert. denied, 424 U.S. 913 (1975). In Aafco, the Court of Appeals decided to continue with the Rosenbloom approach of applying the New York Times actual malice standard for matters of general or public concern, irrespective of whether the allegedly defamed plaintiff was a public or private individual. Although it has been over two decades since this approach was adopted by the Court of Appeals, this is our first opportunity to address the standard of liability required for private individuals claiming defamation.

I

    Today, we expressly adopt the Aafco approach establishing an actual malice standard in

matters of public or general concern for private individual plaintiffs.See footnote 7 For nearly twenty-three years the law in Indiana has been that both private individuals and public figures must prove actual malice in order to recover in a defamation suit. As we have commented on numerous occasions, we place a high value on adherence to precedent as a primary instrument in providing the people of our state a predictable body of law.See footnote 8 Because we find no pressing reason to change the law, we affirm Aafco to be the law in Indiana.

    Our decision to uphold Aafco is also based on our strong commitment to protecting the freedom of speech and expression provided in the First Amendment to the United States Constitution. Such commitment, we believe, should persist irrespective of the status of an alleged defamed plaintiff.


    “If a matter is subject [sic] of public or general interest, it cannot suddenly become less so merely because a private individual is involved, or because in some sense the individual did not 'voluntarily' choose to become involved. The public's primary interest is in the event; the public focus is on the conduct of the participant and the content, effect, and significance of the conduct, not the participant's prior anonymity or notoriety.”

Aafco, 321 N.E.2d at 587 (quoting Rosenbloom, 403 U.S. at 43). The Indiana Court of Appeals properly noted that applying a negligence standard to private individuals and an actual malice standard to public figures “assumes that society has a greater interest in protecting 'private' reputation than safeguarding the community standing and repute of 'public officials' and 'public figures.'” Such an assumption does not exist in Indiana in matters of public or general concern where “[t]he reputations of public figures and public officials merit the same quantum of protection as those of private citizens.” Id. at 587.

    Second, we believe that in most instances there is little disparity in the ability of private versus public individuals to obtain access “to the channels of effective communication” in order to “counteract false statements.” But see Gertz, 418 U.S. at 344 (stating that public figures can more easily rebut false statements due to increased access to communication channels).
    Only rarely will a public official or public figure have attained sufficient prominence to commend media attention which will provide a meaningful chance to rebut and defend against defamatory falsehood. Even in the rare case where an adequate opportunity for reply is afforded, it is unlikely that the rebuttal statements will receive the same degree of public attention as the published defamation. It would appear that the proper solution for any lack of access on the part of all citizens, whether “public” or “private” is not the expansion of the right to sue for defamation, but rather the passage of state laws creating a limited right to respond to defamatory falsehoods.

Aafco, 321 N.E.2d at 587 (footnote omitted).



    Third, we do not find that public figures' voluntary exposure to public scrutiny necessarily entitles non-public figures to greater protection from defamation.
    The argument that public officials and public figures assume the risk of defamation by voluntarily placing themselves in the public eye is a misconception of the role which every citizen is expected to play in a system of participatory self-government. Every citizen, as a necessary part of living in society, must assume the risk of media comment when he becomes involved, whether voluntarily or involuntarily, in a matter of general or public interest. It has long been recognized that “[e]xposure of the self to others in varying degrees is a concomitant of life in a civilized community.”

Id. at 588 (alteration in original) (quoting Time, Inc. v. Hill, 385 U.S. 374, 388 (1967)). The Rosenbloom Court responded to similar arguments in the following manner:
    [T]he idea that certain “public” figures have voluntarily exposed their entire lives to public inspection, while private individuals have kept theirs carefully shrouded from public view is, at best, a legal fiction. In any event, such a distinction could easily produce the paradoxical result of dampening discussion of issues of public or general concern because they happen to involve private citizens while extending constitutional encouragement to discussion of aspects of the lives of “public figures” that are not in the area of public or general concern.

Rosenbloom, 403 U.S. at 48.

    We acknowledge the appeal of the arguments made in Gertz and think that the news media bear a heavy moral responsibility not to invade the private lives of private citizens with respect to their private affairs. And when they do, they not only damage their own reputations, but undermine support for their First Amendment protections. But, moral responsibility is not in this context identical to legal liability. In our view, imposing legal liability only when the news media engage in conduct with actual malice in matters of public or general concern protects the rights and values embodied in the First Amendment to the fullest extent. A negligence standard in matters of public

or general concern for private individuals likely would require the news media to censor stories of public or general concern or avoid publication of controversial articles. See Aafco, 321 N.E.2d at 588. This is because a negligence standard would permit private individuals to obtain favorable judgments on the basis that the news media failed to use reasonable care. “The uncertainty attendant upon a reasonable care standard would charge the press with 'the intolerable burden of guessing how a jury might assess the reasonableness of steps taken by it to verify the accuracy of every reference to a name, picture or portrait.'” Id. at 588 (quoting Time, 385 U.S. at 389). Such a rule would curtail the freedom of the press and undermine our attempt to protect speech that relates to matters of public or general concern.See footnote 9

    For all of the foregoing reasons, we adopt the rule in Aafco and hold it to be the law in Indiana.


II

    In exploring the parameters of public figure status, the United States Supreme Court established two classes of public figures: general-purpose and limited-purpose public figures. Gertz, 418 U.S. at 352. “General purpose public figures are those individuals who 'achieve such pervasive fame or notoriety that [they] become[] a public figure for all purposes and in all contexts.'” Trotter v. Jack Anderson Enters., Inc., 818 F.2d 431, 433 (5th Cir. 1987) (quoting Gertz, 418 U.S. at 351 (both alterations in original)). Consequently, “[a]bsent clear evidence of general fame or notoriety in the community, and pervasive involvement in the affairs of society, an individual should not be deemed a public personality for all aspects of his life.” Gertz, 418 U.S. at 352. In the case of limited purpose public figures, they achieve their status by “thrust[ing] themselves to the forefront of particular public controversies in order to influence the resolution of the issues involved.” Id. at 345.
    Whether an individual is a public figure is a question of law for the court to resolve. Rosenblatt v. Baer, 383 U.S. 75, 88 (1966). In the present case, there was no dispute as to Bandido's status. The trial court instructed the jury that Bandido's was a limited-purpose public figure, and Bandido lodged no objection to this characterization.See footnote 10 Given that no objection was made, we find this instruction to be binding on Bandido's and sufficient to establish its status as a limited-purpose public figure. See Groves v. First Nat'l Bank of Valparaiso, 518 N.E.2d 819, 824 (Ind. Ct. App. 1988) (finding that an instruction to which no objection was made becomes the law

of the case).

    Moreover, even had Bandido's sought to contest its status as a limited-purpose public figure, we conclude that the authority on this issue cuts squarely against such a challenge. Restaurants and other establishments that actively advertise and seek commercial patronage have been routinely held to be public figures, at least for the limited purpose of consumer reporting on their goods and services. See, e.g., Steaks Unlimited, Inc. v. Deaner, 623 F.2d 264, 272 (3d Cir. 1980); Quantum Elec. v. Consumers Union of United States, 881 F. Supp 753, 764 (D.R.I. 1995); S&W Seafoods Co. v. Jacor Broad. of Atlanta, 390 S.E.2d 228, 230 (Ga. App. 1989); Greer v. Columbus Monthly Publ'g Co., 448 N.E.2d 157, 162 (Ohio Ct. App. 1982). Hence, while Bandido's may not necessarily have been a public figure before the health department closed the restaurant, we find that it certainly became a public figure for the limited purpose of issues concerning the health department's report and the circumstances giving rise to the closing of the restaurant.
    

III

    Bandido's contends that the Court of Appeals exceeded the proper standard of review in determining that there was insufficient evidence to support the jury verdict that the Journal-Gazette published the incorrect subheadline with actual malice. Additionally, Bandido's suggests that the “applicable appellate standard of review in a libel case is whether the evidence and reasonable inferences drawn therefrom support the verdict.” Appellee's Br. at 2. The Journal-Gazette contends

that the appellate court should undertake an independent and searching review of the record to determine whether Bandido's has met its burden of proof. We agree with the Journal-Gazette.See footnote 11

    In New York Times, the United States Supreme Court determined that because proof of actual malice was required for libel actions brought by public official plaintiffs, effective judicial administration required review of the entire record to determine whether the evidence could constitutionally support a judgment. 376 U.S. at 285. Additionally, the Court made the following comments:

    This Court's duty is not limited to the elaboration of constitutional principles; we must also in proper cases review the evidence to make certain that those principles have been constitutionally applied. This is such a case, particularly since the question is one of alleged trespass across “the line between speech unconditionally guaranteed and speech which may legitimately be regulated.” In cases where that line must be drawn, the rule is that we “examine for ourselves the statements in issue and the circumstances under which they were made to see . . . whether they are of a character which the principles of the First Amendment, as adopted by the Due Process Clause of the Fourteenth Amendment, protect.” We must “make an independent examination of the whole record,” so as to assure ourselves that the judgment does not constitute a forbidden intrusion on the field of free expression.

    
Id. (omission in original) (citations omitted). In Rosenbloom, the Court emphasized that it “has an 'obligation to test challenged judgments against the guarantees of the First and Fourteenth Amendments,' and in doing so '[it] cannot avoid making an independent constitutional judgment on the facts of the case.'” Rosenbloom, 403 U.S. at 54 (quoting Jacobellis v. Ohio, 378 U.S. 184, 190 (1964) (alteration added)). “The simple fact is that First Amendment questions of 'constitutional

fact' compel this Court's de novo review.” Id.; see also Bose Corp. v. Consumers Union of United States, Inc., 466 U.S. 485, 499 (1984) (quoting New York Times, 376 U.S., at 284-86, and citing NAACP v. Claiborne Hardware, Co., 458 U.S. 886, 933-34 (1982); Greenbelt Cooperative Publ'g Ass'n v. Bresler, 398 U.S. 6, 11 (1970); St. Amant, 390 U.S. at 732-33) (In cases raising First Amendment issues, “an appellate court has an obligation to 'make an independent examination of the whole record.'”).

    In justifying the use of an independent examination, the Supreme Court stated that “the rule of independent review assigns to judges a constitutional responsibility that cannot be delegated to the trier of fact, whether the factfinding function be performed in the particular case by a jury or by a trial judge.” Bose Corp., 466 U.S. at 501.
        The requirement of independent appellate review reiterated in New York Times Co. v. Sullivan is a rule of federal constitutional law. It emerged from the exigency of deciding concrete cases; it is law in its purest form under our common law heritage. It reflects a deeply held conviction that judges _ and particularly Members of this Court _ must exercise such review in order to preserve the precious liberties established and ordained by the Constitution. The question whether the evidence in the record in a defamation case is of the convincing clarity required to strip the utterance of First Amendment protection is not merely a question for the trier of fact. Judges, as expositors of the Constitution, must independently decide whether the evidence in the record is sufficient to cross the constitutional threshold that bars the entry of any judgment that is not supported by clear and convincing proof of “actual malice.”

Bose Corp., 466 U.S. at 510-11. This principle was recently reaffirmed by a unanimous Court in Hurley v. Irish-American Gay, Lesbian & Bisexual Group of Boston, Inc., 515 U.S. 557, 567 (1995).


    We believe the language in the cases cited supra indicates that the Supreme Court has mandated that appellate courts use independent examination of the whole record as the standard of review when proof of actual malice is required as a matter of federal constitutional law in defamation cases.

    

    IV

    In the final part of our analysis, we must review the evidence to determine whether there was sufficient evidence to support a finding of actual malice. We hold that the evidence was insufficient.

    Actual malice must be shown by clear and convincing evidence. Heeb v. Smith, 613 N.E.2d 416, 419 (Ind. Ct. App. 1993) (citing Anderson v. Liberty Lobby, Inc., 477 U.S. 242 (1986)); see Rosenbloom, 403 U.S. at 52. Actual malice exists when the defendant publishes a defamatory statement “with knowledge that it was false or with reckless disregard of whether it was false or not.” New York Times, 376 U.S. at 279-80; see Masson v. New Yorker Magazine, Inc., 501 U.S. 496, 510 (1991); Harte-Hanks Communications, Inc. v. Connaughton, 491 U.S. 657, 659 (1989); Gertz, 418 U.S. at 342; Rosenbloom, 403 U.S. at 52; Curtis Publ'g Co., 388 U.S. at 134. “[R]eckless conduct is not measured by whether a reasonably prudent man would have published, or would have investigated before publishing.” St. Amant, 390 U.S. at 731. To demonstrate reckless disregard, “[t]here must be sufficient evidence to permit the conclusion that the defendant in fact entertained serious doubts as to the truth of his publication,” id., or proof that the false publication was made with a “high degree of awareness of their probable falsity,” Garrison v. Louisiana, 379

U.S. 64, 74 (1964); see Masson, 501 U.S. at 510; Harte-Hanks Communications, 491 U.S. at 668. Hence, a defendant's actual state of mind is a critical factor in the analysis. See Herbert v. Lando, 441 U.S. 153, 160 (1979); see also Woods v. Evansville Press Co., 791 F.2d 480, 485 (7th Cir. 1986); Long v. Arcell, 618 F.2d 1145, 1147 (5th Cir. 1980). A defendant's state of mind is a subjective fact and may be shown by indirect or circumstantial evidence. See Zerangue v. TSP Newspapers, 814 F.2d 1066, 1070 (5th Cir. 1987) (citing Herbert v. Lando, 441 U.S. 153, 165 (1979)); Harte-Hanks Communications, 491 U.S. at 668.

    The question of whether there is sufficient evidence to support a finding of actual malice is a question of law to be determined by the court. See Harte-Hanks Communications, 491 U.S. at 685 (citing Bose Corp., 466 U.S. at 510-11). This rule is premised on two important considerations: (1) the “national commitment to the free exchange of ideas, as enshrined in the First Amendment;” and (2) the recognition that “'[j]udges as expositors of the Constitution' have a duty to 'independently decide whether the evidence in the record is sufficient to cross the constitutional threshold that bars the entry of any judgment that is not supported by clear and convincing proof of “actual malice.”'” Id. at 686 (quoting Bose Corp., 466 U.S. at 511 (alteration in original)). We discussed supra in Part III the need to conduct an examination of “the factual record in full.” Id. at 688. In an independent review, each piece of evidence may be considered cumulatively. See id. at 689.

    Bandido's contends that there were five significant pieces of evidence indicating that the Journal-Gazette published the inaccurate newspaper subheadline with actual malice: (1) printing a subheadline using the word “rats”; (2) a warning provided by the Allen Superior Court when it ruled

“that public disclosure of the inspection reports might result in improper inferences or interpretations as to the seriousness of the violations noted;” (3) job evaluations of two Journal-Gazette employees; (4) the Journal-Gazette's failure to publish a retraction in accordance with Ind. Code § 34-4-15-1; and (5) the subheadline appeared in the first and final editions of the Journal-Gazette, but not in the second edition. We review each piece of evidence to determine whether any of these items alone shows by clear and convincing evidence that the Journal-Gazette acted with actual malice or whether the evidence cumulatively suggests actual malice.

A

    It is a question of law for the court to decide whether a statement considered in its entirety is capable of possessing a defamatory meaning or implication. Woods, 791 F.2d at 486 (citing Rose v. Indianapolis Newspapers, Inc., 213 F.2d 227, 229 (7th Cir. 1954)). If a statement is susceptible to both defamatory and non-defamatory meanings, the matter of interpretation should be left to the jury. Id. In order to impose liability for defamation, the United States Constitution requires a false statement of fact. Heeb, 613 N.E.2d at 421 (citing Hustler Magazine v. Falwell, 485 U.S. 46 (1988)); see Philadelphia Newspapers, Inc. v. Hepps, 475 U.S. 767, 776 (1986) (noting that a statement on matters of public concern must be provable as false before there can be liability under state defamation law). “[T]he statement is not considered false unless it 'would have a different effect on the mind of the reader from that which the pleaded truth would have produced.'” Masson, 501 U.S. at 517 (quoting R. Sack, Libel, Slander, and Related Problems 138 (1980)); see Heeb, 613 N.E.2d at 421 (citing AIDS Counseling & Testing Centers v. Group W Television, Inc., 903 F.2d

1000 (4th Cir. 1990)) (“The test for determining whether a statement is substantially true is whether any inaccuracies caused the statement to produce a different effect on the audience than would have been produced had the literal truth been spoken.”); Cochran, 372 N.E.2d at 1217 (“In determining whether a defamatory meaning is possible, the test is the effect which the article is fairly calculated to produce and impression it would naturally engender in the mind of the average person.”); McIlvain v. Jacobs, 794 S.W.2d 14, 16 (Tex. 1990) (Substantial truth is an absolute defense in defamation actions and the test is “whether the alleged defamatory statement was more damaging to [plaintiff's] reputation, in the mind of the average listener, than a truthful statement would have been.”).

A-1

    Our first inquiry is to decide whether the subheadline and the article should be read together or independently in order to determine whether the subheadline was defamatory.

    Both Bandido's and the Journal-Gazette rely on Sprouse v. Clay Communication, Inc., 211 S.E.2d 674 (W.Va. 1975), as authority for the determination of whether the subheadline and the article should be read together or separately. In Sprouse, the court made the following statements:

    Generally where the headline is of normal size and does not lead to a conclusion totally unsupported in the body of the story, both headlines and story should be considered together for their total impression. However, where oversized headlines

are published which reasonably lead the average reader to an entirely different conclusion than the facts recited in the body of the story, and where the plaintiff can demonstrate that it was the intent of the publisher to use such misleading headlines to create a false impression on the normal reader, the headlines may be considered separately with regard to whether a known falsehood was published.

Id. at 686 (emphasis added).

The Sprouse court viewed the headline independently of the article but emphasized that its reason for doing so was “because the plaintiff proved that the newspaper abdicated its traditional role of fairly reporting the news and became a participant in a scheme or plan, the object of which was to employ grossly exaggerated and patently untrue assertions, embodied primarily in headlines, to destroy the character of Sprouse.” Id. at 691. In this case, there is no evidence that the Journal-Gazette engaged in such conduct.

     “The majority of jurisdictions support the rule that headlines are to be construed in conjunction with their accompanying articles.” Molin v. Trentonian, 687 A.2d 1022, 1024 (N.J. Super. Ct. App. Div. 1997) (citing cases). However, there are some jurisdictions which hold that a newspaper headline alone is libelous. See, e.g., Las Vegas Sun, Inc. v. Franklin, 329 P.2d 867, 870 (Nev. 1958) (Because the “public frequently reads only the headline,” the headline may be construed apart from its accompanying article.). Some minority jurisdictions have adopted what is known as the “fair index” rule. See Burgess v. Reformer Publ'g Corp., 508 A.2d 1359, 1363 (Vt. 1986); Schermerhorn v. Rosenberg, 426 N.Y.S.2d 274, 283 (N.Y. App. Div. 1980); Hein v. Lacy, 616 P.2d 277, 286 (Kan. 1980); Bray v. Providence Journal Co., 220 A.2d 531, 535 (R.I. 1966). Under the

fair index rule:
    “If the headline is a fair index of an accurate article, it is not actionable. If it is not a fair index [_ does not fairly indicate the substance of the matter to which it refers _] then the headline must be examined independently to determine whether it is actionable under general principles of libel.”

Burgess, 508 A.2d at 1363 (quoting Schermerhorn, 426 N.Y.S.2d at 283 (alteration in original)). In deciding to follow the fair index rule, the Burgess court remarked that it “cannot ignore the fact that 'many people in a hurried and busy society are headline readers,'” id. (quoting Cross v. Guy Ganett Publ'g Co., 121 A.2d 355, 358 (Me. 1956)), and that “[a]lthough 'the defamatory meaning of the headline may be dispelled by a reading of the entire article . . . , [a] headline is often all that is read by the casual reader and therefore separately carries a potential for injury as great as any other false publication,'” id. (quoting Schermerhorn, 426 N.Y.S.2d at 283 (second alteration in original));See footnote 12 see Reardon v. News-Journal Co., 164 A.2d 263, 265 (Del. 1960) (“[T]he sting of a libel may sometimes be contained in a word or sentence used in a headline to the body of the article, even though the facts are correctly set forth in the body.”).


    We agree with the minority of jurisdictions that follow the “fair index” rule for the reasons mentioned herein and adopt this approach when determining whether a headline is defamatory. We believe this to be the best approach because in many respects, a defamatory headline may be much more injurious to a party than a defamatory article where the false statement may be buried in the story and go unnoticed by the average reader. This is especially true when an individual reads only the headline and not the story. In Indiana, a defamatory headline will be actionable even if the story following it is accurate, unless the headline is a fair index of the accurate article. “[I]n determining whether a headline fairly indicates the substance of the matter to which it refers, the headline and article must be considered together.” Burgess, 508 A.2d at 1363.

     The headline in this case read: “Health Board Shuts Doors of Bandido's” and the subheadline read: “Inspectors find rats, roaches at local eatery.”See footnote 13 One interpretation, and perhaps the most logical, of the subheadline is that Bandido's was shut down because the health board found rats and roaches (or bugs) at the restaurant. The article which has been deemed to be accurate states that the restaurant was closed “because of health violations including evidence of insects and rodents.” The article goes on to mention some of the significant violations cited by the health board. The subheadline clearly creates the impression that Bandido's was closed solely because of the

discovery of ratsSee footnote 14 and roaches (or bugs) and in addition, conjures up a depiction of the restaurant which is not entirely accurate.See footnote 15 As such, we are hard pressed to conclude that the subheadline was a fair index of the story. Consequently, we examine the subheadline independently to determine whether the subheadline is defamatory and actionable under libel principles.See footnote 16


A-2

    To determine whether the subheadline is defamatory, we must decide whether the substitution of the word “rats” for “rodents” was false. Webster's New World Dictionary (3d ed. 1988) defines rodent as “any of a very large order (Rodentia) of gnawing mammals including rats, mice, squirrels, beavers, et., characterized by constantly growing incisors adapted for gnawing or nibbling; esp., in popular usage, a rat or mouse.” (emphasis added). Rat is defined as “any of numerous long-tailed rodents . . . , resembling, but larger than, the mouse; . . . rats are very destructive pests and carriers of highly contagious disease, as bubonic plague, typhus, etc.” As indicated by the definition, every rat is a rodent although every rodent is not necessarily a rat. Rodent is a more generic term whereas rat denominates a specific type of rodent.

    During trial, Bandido's contended that if the headline had used the words “evidence of rodent droppings” instead of “rats,” there would be no dispute and the impact would not have been nearly the same.See footnote 17 (R. at 1346.) During the direct examination of June Remley, author of the article and

not the subheadline, Bandido's had the witness agree that the word “rat” connotates dirtiness, filth, pestilence, disease, infection, and plague.See footnote 18 (R. at 1609.)See footnote 19 We would agree that the word “rat” connotes such ideas and find that the definition of rat supports such a belief. However, we do not agree that use of the word “rat” is so distasteful that it created an impression that was so different than would have been created had the Journal-Gazette used the words “evidence of rodents” or “evidence of rodent droppings.” See Masson v. New Yorker Magazine, Inc., 501 U.S. 496, 517 (1991) (providing that a “false” statement will have a different effect on the reader's mind).

    One might say that the word “rat” is common usage for the more proper term “rodent” or that “rat” is often used in colloquial speech to refer to “rodent.”See footnote 20 See Simonson v. United Press Int'l, Inc., 654 F.2d 478, 481, 482 (7th Cir. 1981) (determining that “'rape' as defined by common usage is incorporated into second-degree sexual assault under Wisconsin law” and the publications “were in no manner made false by substituting the word in common usage for an exact legalism”) (footnote omitted); Orr v. Argus-Press Co., 586 F.2d 1108, 1112 (6th Cir. 1978) (conceding that

while use of the “word 'swindle' may imply more serious wrongdoing than was involved . . . , the word is frequently used in colloquial speech as a substitute for 'defraud'”).

    Clearly, if the subheadline had read “investigators find evidence of rodents,” the average reader would infer that there were rodents in the restaurant.See footnote 21 Ordinarily, only two types of rodents are perceived as habitating in a restaurant _ rats and mice. Thus, if the subheadline had used the words “evidence of rodents” and the average reader inferred from this that the restaurant contained rodents, then the average reader would just as likely conclude that there must be either mice or rats in the restaurant.See footnote 22 We doubt that the use of the word “mice” in the subheadline would have been less damaging than use of the word “rats.”See footnote 23 Additionally, we believe that had the Journal-Gazette

used the word “rodents” in the subheadline, it would have created substantially the same effect on a reader as was created with use of the word “rats.”See footnote 24 Either way, readers would have perceived Bandido's as an unsanitary, dirty restaurant. See, e.g., Woodcock v. Journal Publ'g Co., 646 A.2d 92, 106 (Conn. 1994) (“[T]he absolute truth _ that [the developer] was a business associate of other members of the plaintiff's family, rather than of the plaintiff herself _ would have had the same effect on the reader as the inaccurate subheadlines” in that “[e]ither way, the reader would have perceived that the plaintiff had a conflict of interest.”); Zerangue, 814 F.2d at 1074 (In citing to numerous cases where a publisher had printed an inaccurate but substantially true article, the court determined that the “common thread” running through the cases was that while the defendant newspaper reported the substance of the criminal proceedings, the defendant erred in the use of legal terminology and that the average person would likely characterize the mistakes as a “technicality”

and if the story had been free of error, the plaintiffs “would have been exposed to roughly the same amount of community opprobrium.”). While admittedly the word “rat” conjures up more bad connotations than “mice” does (or “rodents” for that matter), the sting of this inaccuracy was sufficiently similar to the gist of the truth _ Bandido's was closed and the inspectors did find evidence of rodents and evidence of rodent droppings in the restrooms. See Chapin v. Knight- Ridder, Inc., 993 F.2d 1087, 1092 (4th Cir. 1993) (“The falsity of a statement and the defamatory 'sting' of the publication must coincide_that is, where the alleged defamatory 'sting' arises from substantially true facts, the plaintiff may not rely on minor or irrelevant inaccuracies to state a claim for libel.”). In this respect, we believe the inaccuracy did not create a falsehood, but rather was substantially true.

    Whatever distinction one might draw between a rat and rodent, we believe the difference “fits easily within the breathing space that gives life to the First Amendment.” Bose Corp., 466 U.S. at 513. Even if we were to assume that the inaccuracy conceded to by the Journal-Gazette created a falsehood, “[s]ome degree of abuse is inseparable from the proper use of everything; and in no instance is this more true than in that of the press.” Gertz, 418 U.S. at 340. “The First Amendment requires that we protect some falsehood in order to protect speech that matters.” Id. at 341. “'[T]o insure the ascertainment and publication of the truth about public affairs, it is essential that the First Amendment protect some erroneous publications as well as true ones.'” Rosenbloom, 403 U.S. at 51-52 (quoting St. Amant, 390 U.S. at 732 (alteration in original)).

    All that being said, we do not rest our decision in this case on the basis that the subheadline

was substantially true. See St. Amant, 390 U.S. at 730-31 (“'Reckless disregard,' it is true, cannot be fully encompassed in one infallible definition. Inevitably its outer limits will be marked out through case-by-case adjudication, as is true with so many legal standards for judging concrete cases, whether the standard is provided by the Constitution, statutes, or case law.”). For this reason, we examine the evidence which Bandido's contends proves that the Journal-Gazette published the subheadline with actual malice.

B

    Bandido's most compelling piece of evidence that the Journal-Gazette acted with actual malice is the Journal-Gazette's use of the word “rats” instead of “rodents” in the subheadline. Bandido's contends that because the word “rats” does not appear in the article, the mere fact that the word “rats” was erroneously used in the subheadline was more than an extreme departure from normal professional standards and in fact is indicative of actual malice.See footnote 25 We disagree with Bandido's.See footnote 26



    Contrary to Bandido's assertion, “[m]alice cannot be deduced from the mere fact of publication alone.” LaBruzzo v. Associated Press, 353 F. Supp. 979, 985 (W.D. Miss. 1973) (citing Hurley v. Northwest Publications, Inc., 273 F. Supp. 967 (D. Minn. 1967)). Consequently, Bandido's cannot rely solely on the fact that there is a variance between what the article reported the health inspector found and what the Journal-Gazette printed in the subheadline as proof of actual malice. See Hodges v. Oklahoma Journal Publ'g Co., 617 P.2d 191, 196 (Okla. 1980) (“[W]here there was no evidence that the publisher intended or was aware of a potentially defamatory meaning of an article, which meaning was admittedly at variance with the known truth, 'malice' as required by New York Times . . . could not be inferred.”) (citing Tilton v. Cowles Publ'g Co., 459 P.2d 8 (Wash. 1969)). As suggested supra, Bandido's must show that the Journal-Gazette was aware of the inaccuracy at the time of publication or had serious doubts as to its accuracy. Bandido's has failed in this regard.

    During trial, Sheila Pinkley, the author of the headline, testified that she thought the headline was accurate.See footnote 27 She stated, “Well, at the time I thought it was accurate. A rat is a rodent. Um, if

I would have just said rodent, that would have been accurate. So, to me, a rodent suggested rat. And it, that is why I wrote the word 'rat.'” (R. at 2478.) There was no other evidence reflecting Pinckley's state of mind or whether she “entertained serious doubts as to the truth of the headline” or had a “high degree of awareness” of the headline's probable falsity. Our research has revealed several cases in which courts have determined that use of an inaccurate word as a result of a misconception or poor interpretation is not actual malice. We find the following cases particularly instructive.

    In Time, Inc. v. Pape, 401 U.S. 279 (1971), a news magazine reported on the Commission on Civil Rights Report entitled “Justice.” A part of the Commission's Report described an alleged incident of police brutality. When the magazine published an article, it quoted the summary of the complaint but left out the word “alleged.” This created the impression that the facts described in the Commission's Report were indeed true. Id. at 282-83. The detective who was the target of the police brutality complaint filed a libel suit. The author of the article testified that he knew the meanings of the words “alleged” and “complaint” and the researcher testified that she was aware of the omission of the word “alleged” in the article, but believed the article to have been true as written. Id. at 283. The Supreme Court determined that under the totality of the circumstances, the failure to mention that the incident described in the Commission's Report was based on an allegation was not a “falsification” sufficient to sustain a jury finding of “actual malice.”See footnote 28 Id. at 289. The Court

continued by stating that “Time's omission of the word 'alleged' amounted to the adoption of one of a number of possible rational interpretations of a document that bristled with ambiguities. The deliberate choice of such an interpretation, though arguably reflecting a misconception, was not enough to create a jury issue of 'malice' under New York Times.” Id. at 290. “We have held that if 'the freedoms of expression are to have the breathing space that they need . . . to survive,' misstatements of this kind must have the protection of the First and Fourteenth Amendments.” Id. at 292 (quoting New York Times, 376 U.S. at 271-72) (internal quotation marks omitted).
    
    In Bose Corp. v. Consumers Union of United States, Inc., an engineer for a consumer product testing organization prepared a report on a loudspeaker system suggesting that instruments had a tendency to “wander about the room.” 466 U.S. at 493. At trial, it became clear that what the engineer really perceived was that the sound wandered “along the wall,” although the engineer refused to admit that there was any inaccuracy in his description.See footnote 29 The trial court concluded that it

was impossible “to believe that [the engineer] interprets a commonplace word such as 'about' to mean anything other than its plain ordinary meaning.” Id. at 487. Relying on Time, Inc., v. Pape, the Bose Court determined that the engineer's “choice of such language, though reflecting a misconception, does not place the speech beyond the outer limits of the First Amendment's broad protective umbrella.” Id. at 513. The Court additionally stated that this case “represents the sort of inaccuracy that is commonplace in the forum of robust debate to which the New York Times rule applies.” Id.; see Chester, 553 N.E.2d at 140 (A negligent interpretation of public records or misconstruction of a statement from a person interviewed falls short of the constitutional requirement of actual malice.).

The circumstances in Schwartz v. Worral Publications, Inc., 610 A.2d 425 (N.J. Super. Ct. App. Div. 1992),See footnote 30 are somewhat similar to the circumstances of the case at hand. In Schwartz, a reporter wrote a story on the investigation of a school board association. After completing the story, the reporter left it with the copy editor and then left town. The copy editor found the article to be confusing and after reading it several times, thought he “knew what [the writer] was trying to say.” Id. at 427. The editor revised the article in the mistaken belief that the attorney of the school board association was the target of the investigation. The editor provided the following explanation:
        I was under the assumption that because there was a local angle, that the reason the story was being written was that the local person was the gist of the story

. . . . I was confused. So in my confusion, I saw a local person; and I assumed that oh, this local person must be the primary focus of the story and I was trying to simplify it.

Id. The editor never spoke with the writer during the editing process even though there was opportunity to do so and also did not have access to the information upon which the writer relied in drafting the story. The court determined that a review of the record revealed “no indication that anyone at [the newspaper] knew that the facts being published were false.” Id. at 429. Additionally, the court commented that while the record “would justify a finding of an irresponsible and uncaring attitude on [the newspaper's] part,” id., this was not the same as reckless disregard, since there must be clear and convincing proof that the statements were published with a “high degree of awareness of their probable falsity,” or with “serious doubts as to the truth of [the] publication,” id. at 430 (citations omitted) (alteration in original).See footnote 31

    In Woodcock v. Journal Publishing Co., 646 A.2d 92, 98 (Conn. 1994), a newspaper printed an inaccurate subheadline. The subheadline read: “Developer claims Woodcock aim to aid business associate.” Id. at 95. The author of the article admitted that this statement was inaccurate, but that he did not write the subheadline. He also testified that “the author of the subheadlines could

conclude that they were accurate because of the reference in the story to . . . business connections with the Woodcock family.” Id. at 98. The court concluded that “[b]ecause the record fails to reveal anything that would have caused the author of the subheadlines to '[entertain] serious doubts as to the truth of [the subheadlines]'; we cannot say that it has been demonstrated with convincing clarity that the subheadlines were prepared or printed with actual malice.” Id. (citation omitted) (second and third alterations in original). Additionally, the court commented that the “most that can be said of the inaccurate subheadlines is that the defendants were negligent in their preparation and publication.” Id. “'[A] merely negligent misstatement of fact about a public official retains the constitutional protection afforded free expression.'” Id. (quoting Holbrook v. Casazza, 528 A.2d 774, 779 (Conn. 1987)).

    We similarly believe that while the Journal-Gazette may have exhibited an “irresponsible and uncaring attitude” in meeting its goal of accuracy, the evidence did not demonstrate awareness of the inaccuracy in the subheadline. Pinkley (author of the headline) testified that she spent “ten minutes tops” reading the article prior to writing the headline. She stated that “[w]hen I wrote the headline, I considered them to be accurate.” (R. at 24-25.) “I looked at the words rodent droppings and I came up with rats.” (R. at 25.) This evidence indicates nothing more than a misconception. Bill Leonard who was Pinkley's supervisor and responsible for checking the accuracy of her work testified that when editing the story, he did not read it line by line, word for word. He relied on the copy editor, Pinkley, to do those kinds of edits. Leonard also testified that “[t]here was nothing on this story that told me that I should, you know, that we were doing anything wrong in terms of the accuracy or anything. As far as I knew the story was accurate and the headline was accurate.” (R.

at 42-53.) Leonard also said that he did not observe that the word “rats” did not appear in the story. (R. at 58.) This evidence, while clearly indicating that the Journal-Gazette was careless and negligent, was not indicative of actual malice. Additionally, the article and headline was read by at least three other employees before being published and there is no evidence suggesting that any of these employees had serious doubts about the accuracy of the subheadline or that they were aware that the word “rats” did not appear in the story. While the chances of this mistake occurring after five people had reviewed the story suggests serious quality control concerns, it alone is not sufficient to support a finding of actual malice.See footnote 32 See Chester, 553 N.E.2d at 140 (“'The publisher who maintains a standard of care designed to avoid knowing or reckless falsehood must be accorded sufficient assurance that those factual errors which nonetheless occur will not expose him to indeterminate liability.'”) (quoting Aafco, 321 N.E.2d at 591).



C

    Bandido's contends that the Journal-Gazette's failure to heed Judge Sheldon's warning about the dangers inherent in misinterpreting the inspection reports suggests that the Journal-Gazette acted with actual malice. Our review of the record indicates that Bandido's has misinterpreted Judge Sheldon's findings of fact and conclusions of law.

    Prior to 1988, inspection reports prepared by the Board of Health were not accessible by the general public in Fort Wayne-Allen County. In order to obtain access to the Food Establishment Inspection Reports, the Journal-Gazette filed a lawsuit against the Board of Health arguing that the reports were public records to which the newspaper was entitled. Journal-Gazette Co.. v. Fort Wayne-Allen County Bd. of Pub. Health, No. 02D01-CT-8802-302 (Allen Sup. Ct. filed Feb. 26, 1988). On March 1, 1988, Judge Sheldon conducted a hearing in connection with the Journal- Gazette's application for a Preliminary Injunction and Order of Mandate requesting the Board of Health to disclose certain public records. The court ordered the Fort Wayne - Allen County Board of Public Health to disclose all records dealing with the inspection of Allen County restaurants and food establishments because such records were public records within the meaning of Ind. Code § 5- 14-3-1 et. seq. (R. at 1702.) The court made the following relevant findings which Bandido's interprets as a warning:

    There is no question in the Court's mind that the Defendant, Fort Wayne - Allen County Board of Public Health, in denying disclosure, acted in good faith and pursued an established policy it had adopted many years ago. Nearly all its concerns,

which it suggested were the basis for its policy, were reasonable. For example, there is a possibility that public disclosure of the inspection reports might result in improper inferences or interpretations as to the seriousness of the violations noted. However, such policy considerations clearly fall outside the exceptions to disclosure authorized in Section 4 of the Access to Public Records Act.

(R. at 1702.) (emphasis in original). We view these findings to be neither a warning nor the opinion of the court, but instead a recitation of the Board of Public Health's policy reason for not disclosing its inspection reports. Even if were to assume for the sake of argument that this was a warning to the Journal-Gazette, such warning reveals nothing with respect to the newspaper's state of mind when the headline was published. Indeed, Pinkley testified that she never participated in any discussions at the Journal-Gazette relating to the standard of care to be used when dealing with matters concerning restaurants and Board of Public Health inspection reports. Craig Klugman, a news editor, testified that Pinkley was never given any directions or precautions to be taken when dealing with Board of Public Health inspection reports of restaurants. The record also indicates that Leonard was never advised of any limitations, or cautions, that the Journal-Gazette allegedly received from Judge Sheldon. Leonard also testified that he did not give the story more careful consideration than any other story and did not take special precautions to insure that the word “rats” appeared in the story. Cf. McDowell v. Paiewonsky, 769 F.2d 942, 951 (3d Cir. 1985) (Where among other things, plaintiff claimed actual malice existed because “several people apparently warned defendant to check his facts before making his broadcasts,” the court stated that defendant's “failure to verify his facts may have been negligent, but does not rise to the level of actual malice.”) (emphasis added). Similarly, even if the court's statements can be construed as a warning, the Journal-Gazette's failure to check more thoroughly the accuracy of its headline did not rise to the

requisite level of actual malice.

D

    Bandido's also contends that job evaluations of Pinkley and Leonard indicate that the newspaper acted with actual malice. At trial, Bandido's introduced the job evaluations of both Pinkley and Leonard. A job evaluation of Pinkley provided the following relevant information:

    While you can write an excellent feature headline, news headlines remain your weak area. You are prone to overuse cliches, and the tone of some headlines comes uncomfortably close to slang (“folks” should be used rarely, for instance). Bill has worked with you on these points and reports some improvement, but your headline performance lacks consistency. There have been instances when you've produced inaccurate heads _ and this is something we just can't have. For instance, on a story about the Boeing jet that lost part of its roof over the Pacific, you referred to a jet “crash.” That flight did not crash. You are very responsive to redoing a head when you are asked, but you need to work on accuracy and tone in the next review period. Please don't lose your lovely touch for feature heads, however _ especially the heads you give to newsmaker stories. Those heads are superb examples of good headline writing.

(R. at 1625.) A performance review of Leonard was also introduced at trial because of its

reference to Pinkley. The following statements are relevant:

    You have done good work in the past year in the development of several of the new copy editors. Now its time to concentrate on Sheila [Pinkley], giving her one-on-one feedback sessions at least three times a week. She has potential and needs a guiding hand, particularly in headline writing. Despite all the successes in the headline area, there are still headlines that are vague, off-target or inappropriate.[See footnote 33 ] Sometimes those heads appear when you are in slot; more often they appear on your days off. . . .



(R. at 1632.)

    Bandido's contends that this circumstantial evidence reflecting Pinkley's difficulties in writing accurate headlines suggests that the newspaper acted with actual malice when it allowed the headline to be printed. Although not stated in Bandido's brief, we assume based upon the direct examination of Leonard at trial, Bandido's argument is that Leonard acted with actual malice by failing to check more thoroughly Pinkley's work. In other words, since Leonard was at least aware of Pinkley's alleged problem with writing inaccurate headlines,See footnote 34 Bandido's contends that Leonard was on notice and should have taken more care in reviewing her work, rather just relying on Pinkley to do her job.

    We disagree with Bandido's that this circumstantial evidence rises to the level of actual malice. In Washington Post Co. v. Keogh, 365 F.2d 965, 971 (D.C. Cir. 1966), an allegedly defamed politician filed an affidavit containing a series of excerpts from various magazine and newspaper articles attempting to demonstrate that the author's “'reputation for accuracy and veracity' was such 'that mere reliance upon his word is grossly negligent and reckless.'” Id. at 969. The newspaper employees filed affidavits indicating there was no evidence causing them to suspect the information contained in the article to be false. Id. The court found the unimpeached newspaper employee depositions dispositive that no genuine issue of facts existed that the article was published with actual knowledge of falsity. Additionally, the court stated that


    [p]roof of isolated instances of inaccuracy, therefore, in a 35-year career during which [the author] has published well over 10,000 columns, cannot be accorded significance, since the relevant rule of law contemplates that “erroneous statement is inevitable in free debate, and . . . it must be protected if the freedoms of expression are to have the breathing space they need to survive.”

Id. at 971-72 (quoting Garrison, 379 U.S. at 74 (omission in original)). Similarly, we find Pinkley's isolated instances of inaccuracy not to be indicative of whether she was aware of the inaccuracy at the time she wrote the subheadline. Additionally, even if Leonard was aware of Pinkley's suggested problem of writing inaccurate headlines, his decision to rely on her work without checking it more carefully is at most negligent.

E

    Bandido's argues that the Journal-Gazette's failure to retract the subheadline in the manner prescribed by Ind. Code § 34-4-15-1(1988)See footnote 35 suggests the Journal-Gazette acted with actual malice.

The Court of Appeals appropriately noted that Indiana's retraction statute does not place a duty upon the Journal-Gazette to publish a retraction, but only permits a mitigation of damages if the Journal-Gazette had opted to print a retraction in accordance with the specification required in Ind. Code § 34-4-15-1. The Journal-Gazette did in fact publish an article correcting its inaccurate headline and apologized for its mistake. Although the correction did not meet the standards of the Indiana retraction statute, we do not find such failure dispositive of the issue of actual malice.

    In New York Times, 376 U.S. at 286, after stating that the failure to retract is “not adequate evidence of malice for constitutional purposes,” the Court left open the question of “[w]hether or not a failure to retract may ever constitute such evidence.” Since New York Times, some courts have determined that the failure to retract is not sufficient proof of actual malice whereas other courts have found that a retraction negates proof of actual malice. See Zerangue, 814 F.2d at 1071 (“[R]eadiness to retract tends to negate 'actual malice.'”); Hoffman v. Washington Post Co., 433 F. Supp. 600, 604 (D.D.C. 1977) (Publication of a retraction of the indisputably inaccurate statement is “significant and tends to negate any inference of actual malice.”), aff'd, 578 F.2d 442 (D.C. Cir. 1978); Trans World Accounts, Inc. v. Associated Press, 425 F. Supp. 814, 823 n.6 (N.D. Cal. 1977) (Publication of a retraction “may create a large obstacle to plaintiff's efforts to prove actual malice.”); Gonzales v. Hearst Corp. 930 S.W.2d 275, 277 (Tex. Ct. App. 1996) (“Refusal to print a retraction is evidence of an action after the publication, but it can lend support to a claim that reckless disregard of knowledge existed at the time of publication.”) (emphasis in original).



    Under the circumstances of this case, because the Journal-Gazette has admitted without hesitation from the very beginning that it made a mistake and because it printed a correction story the next day along with an apology, albeit not in compliance with the retraction statute, we find the refusal to print a headline retraction not to be sufficient proof of actual malice.See footnote 36

F

    Lastly, Bandido's argues that the fact that the inaccurate subheadline appeared in the first edition, was removed from the second edition, and then revised and added back into the third edition is proof of actual malice.

    We attach no significance to the deletion of the subheadline in the second edition. Publishing the subheadline in all editions would be more probative of malice. In any event, Leonard testified that he was unaware of who made the decision to delete the subheadline from the second edition.See footnote 37


    Leonard also testified that he requested a change be made from the first to the third edition. Leonard asked that “local eatery” be changed to “north-side eatery” because he wanted to make a distinction since he “was aware that Bandido's had three restaurants” and wanted the “readers to know that it was not the entire chain.” Although Leonard requested the change, he did not re-write the headline. The subheadline in the third edition was also altered from the first edition in that the word “inspector” was substituted for “investigator” and the word “bugs” was substituted for “roaches.” Leonard provided no explanation for these changes. Pinkley testified, “Well, I believe if you look at the second line, north side takes up more room than local, so roaches was shortened to bugs.” (R. at 2508.) She did not explain why “inspectors” was changed to “investigators,” but when asked if there wasn't enough room for rodents on the first line of the subheadline, she responded, “No, Sir, my testimony is, I looked at the word “rodent” . . . “rodent droppings” and I wrote the word “rats.” (R. at 2508.) We do not find these changes in any way indicative of malice. Nothing about them suggests that either Pinkley or Leonard were aware or had become aware of the inaccuracy in the subheadline. Neither change required that the article be re-read and neither Pinkley nor Leonard testified that they re-read the article before revising the subheadline.

Conclusion


    Having previously granted transfer, we adopt Aafco and hold that both private individuals and public figures must prove actual malice to recover in a defamation suit involving matters of public or general concern. We also hold that Bandido's has failed to prove that Journal-Gazette acted

with actual malice and hereby reverse the judgment of the trial court.

SELBY, J., concurs.
BOEHM, J., concurs with separate opinion.
SHEPARD, C.J., dissents with separate opinion in which DICKSON, J., concurs.
DICKSON, J., dissents with separate opinion in which SHEPARD, C.J., concurs.


ATTORNEYS FOR APPELLANT

James P. Fenton
Cathleen M. Shrader
John D. Walda
Fort Wayne, Indiana

ATTORNEYS FOR APPELLEE

Edward L. Murphy, Jr.
Diana C. Bauer
Fort Wayne, Indiana

Robert E. Connolly
Fort Wayne, Indiana



IN THE

SUPREME COURT OF INDIANA




                            )
JOURNAL-GAZETTE COMPANY, INC.,    )
                            )
    Appellant (Defendant below),        )    Supreme Court
                            )    Cause No. 57S03-9709-CV-495
    v.                        )    
                            )    Court of Appeals
BANDIDO'S, INC.,                 )    Cause No. 57A03-9407-CV-248     Appellee (Plaintiff below).            )
                            )




APPEAL FROM THE NOBLE CIRCUIT COURT

The Honorable Howard E. Petersen, Special Judge

Cause No. 57C01-8901-CP-007




ON PETITION TO TRANSFER




June 23, 1999

BOEHM, Justice, concurring.

    For the reasons set forth in Justice Sullivan's opinion, I agree that the free flow of ideas and information requires giving the press considerable latitude in reporting on matters of public concern. Specifically, I agree that the “actual malice” standard should be applied to reports on matters of public concern, and that clear and convincing evidence should be required for a defamation recovery on a matter of public concern. I agree that this standard should apply to discourse on matters of public concern irrespective of the characterization of the plaintiff as a public or private figure. In the vast majority of cases involved, it may make little practical difference whether this higher standard is based on the activity rather than the persons because a matter of public concern seems to generate a finding of public or “quasi public” figure. Nevertheless, in considering the extent to which we should tip the scales in favor of free expression , I believe it is helpful to think in terms of the activity rather than the persons involved. Finally, I agree with Justice Sullivan that the fair index test, generously construed, is the proper standard for evaluating a headline.
    I reach all of these conclusions purely as a matter of Indiana defamation law. I agree with Justice Sullivan that this case can be resolved under existing federal constitutional precedent and that this analysis produces the same result as I reach under state law and the Court of Appeals reached under Aafco Heating & Air Conditioning v. Northwest Publications Inc., 162 Ind. App. 671, 321 N.E.2d 580 (1974). I do not agree with Justice Dickson that the availability of a federal constitutional resolution renders it inappropriate to express an opinion on these state law issues. To the contrary, I believe this Court should first address the state law issues. In my view their resolution disposes of this case consistent

with Justice Sullivan's opinion. However, I disagree with Justice Sullivan's analysis in some respects.
    The “Fair Index” Test
    First, I would conclude that the “fair index” test is met on the facts of the case. The fair index test requires a court to determine whether the headline fairly indicates the substance of the matter to which it refers. Maj. op. at 22 (quoting Burgess v. Reformer Publishing Corp., 508 A.2d 1359 (Vt. 1986)). The substance of the article was that the restaurant had been ordered to close because of health concerns including “evidence of insects and rodents.” The subheadline read: “Inspectors find rats, roachesSee footnote 1 at local eatery.” In my view, giving reasonable license to editorial choice of words, this subheadline fairly captured the topical sentence of the article and that is the end of the analysis.See footnote 2
    The Meaning of “Actual Malice” and “Reckless Disregard”
    Even if the headline were not a fair index of the article, I agree that Bandido's failed to demonstrate that the paper acted with actual malice. I reach that conclusion under state law alone, applying the clear and convincing evidence standard. For the reasons Justice Dickson explains in Part B.5. of his dissent, state law should adhere to the conventional

standard of appellate review of jury verdicts. Applying that standard, I nonetheless agree with Justice Sullivan's ultimate resolution of this case. The Journal Gazette may properly adopt an internal rule that headlines should be comprised of terms taken from the story, but failure to observe that guideline is not in itself evidence of malice or reckless disregard for the truth. To the contrary, in my view a headline writer's translation of “rodents” to “rats” does not by itself come close to supporting a finding of actual malice. I base that conclusion not on the testimony of the headline writer but on ordinary usage. As a matter of law some latitude in choice of language is required and substitution of rats for rodents in this context is within that permissible range.
    I also write separately to make clear my view that Indiana law need not parallel federal public figure law in all respects. The federal constitution may require a higher degree of malice for claims by a public official or public figure. However Gertz v. Welch, 418 U.S. 323, 347, 94 S. Ct. 2997, 41 L. Ed. 2d 789 (1974), explicitly gives the states latitude in formulating their defamation law as to claims by a private individual. As the Court of Appeals held in Aafco and this Court holds today , Indiana law requires a showing of actual malice for claims by private individuals based on publication of matters of public concern. In this case, there is no basis to conclude that any reckless disregard or serious doubt existed to support a finding of actual malice. The writer of the article inferred from the public report of rodent droppings that a rodent must be in the area. The headline writer assumed from this, at worst somewhat imprecisely, that the rodent was a rat and not some other rodent. Neither inference in my view approaches recklessness or ill will.


    Apart from the specific facts in this case, the “reckless disregard” prong of “actual malice” should be satisfied under Indiana law if one publishes a report with no idea whether it is true or not. Accordingly, although New York Times Co. v. Sullivan, 376 U.S. 254, 84 S. Ct. 710, 11 L. Ed. 2d 686 (1964), and Aafco, utilize the term “reckless disregard,” I think “reckless indifference ” for the truth may be a better term for the activity that is sufficient to impose liability. Thus, in my view, Indiana law should recognize the five scenarios described by Justice White and discussed by Justice Sullivan in footnote 27 as meeting the legal standard of reckless disregard. Justice White identified these as examples of situations where a trier of fact may find assertions of good faith unpersuasive, and described them as:
    Professions of good faith will be unlikely to prove persuasive, for example, where     a story is fabricated by the defendant, is the product of the his imagination, or     is based wholly on an unverified anonymous telephone call. Nor will they likely     prevail when the publisher's allegations are so inherently improbable that only a     reckless [person] would have put them in circulation. Likewise, recklessness may be     found where there are obvious reasons to doubt the veracity of the informant or the     accuracy of the [informant's] reports.

St. Amant v. Thompson, 390 U.S. 727, 732, 88 S. Ct. 1323, 20 L. Ed. 2d 262 (1968). I believe these circumstances, if found by the trier of fact and not offset by other facts supporting veracity, should constitute reckless disregard for purposes of liability for injury to reputation of a private person as a matter of Indiana law, even on topics of public concern.     Identifying Matters of Public Concern
    I also wish to emphasize the point in the majority opinion that matters of public concern do not include every activity of a person who for other reasons is in the public eye. I recognize that drawing a line between matters of public and private concern may prove to

be problematic. Over time, however, guidelines will emerge and some are already available, assuming Indiana law will track federal constitutional doctrine on this point. See, e.g., Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., 472 U.S. 749, 761-62, 105 S. Ct. 2939, 86 L. Ed. 2d 593 (1985). Restricting the actual malice requirement to publications on subjects of public concern will leave the vast majority of the six million Hoosiers for whom Chief Justice Shepard expresses concern subject to a simple negligence standard for defamation. The drawing of these lines illuminated by the experience of concrete cases will afford the opportunity to rein in abuses that are perceived to flow if the press proves to be insufficiently checked by an actual malice standard. In order to strike this balance properly it is important that Indiana law, like f ederal constitutional law, treat the determination of public concern as a proposition of law, not a factual determination. Moreover, if the issue is left to the trier of fact, a very substantial risk of chilling speech would likely result from its often inconsistent and unclear resolution. Finally, we have a quarter of a century of experience under Aafco and so far the harm to the citizenry is not apparent. In any event, this case presents no significant question on this point. The health status of a restaurant open to the public is plainly a matter of public concern under the precedents and for the reasons cited by Justice Sullivan.
    Indiana Constitutional Provisions
    I agree with Justice Dickson that it is appropriate on occasion to look to constitutional provisions for direction in the development of our common law. See, e.g., Doe v. Methodist Hosp., 690 N.E.2d 681 (Ind. 1997). However, here we find somewhat specific provisions

pointing in opposite directions. In my view, a dopting an actual malice test for defamation actions on matters of public concern gives appropriate recognition to the balance necessary between the conflicting values evidenced in our state constitution: a remedy for injury to reputation and the important interest in the free interchange of thought and opinion. Article I, section 12, of the Indiana Constitution explicitly identifies injury to “reputation” as one proper subject of judicial remedy. Article I, section 9, is even more emphatic than the First Amendment in prohibiting any law “ restraining the free interchange of thought and opinion, or restricting the right to speak, write, or print, freely, on any subject whatever” and it provides for a person to be “responsible” only for “abuse” of those rights. “Abuse” seems to me to fortify the inference that actual malice is an appropriate test for any defamation claim on a matter of public concern. The standard we adopt today gives appropriate recognition to the interest in one's reputation and preserves the notion that one is responsible for abusing the free speech right, but it accomplishes this while still protecting the vital right to comment on, speak about and offer criticism of our government and other matters of public concern. It also leaves to a negligence standard all claims based on allegedly defamatory statements on matters of no public concern.
    




ATTORNEYS FOR APPELLANT            ATTORNEYS FOR APPELLEE

James E. Fenton                Edward L. Murphy
Cathleen M. Shrader                Diana C. Bauer
John D. Walda                    Fort Wayne, Indiana
Fort Wayne, Indiana                
                            Robert E. Connolly
                            Fort Wayne, Indiana



IN THE

SUPREME COURT OF INDIANA


JOURNAL-GAZETTE COMPANY, INC.,    )
                            )
    Appellant (Defendant Below),    ) 57S03-9709-CV-495
                            ) in the Supreme Court
        v.                    )
                            ) 57A03-9407-CV-248
BANDIDO'S, INC.,                ) in the Court of Appeals
                            )
    Appellee (Plaintiff Below).    )



APPEAL FROM THE NOBLE SUPERIOR COURT
The Honorable Howard E. Petersen, Special Judge
Cause No. 57C01-8901-CP-007



June 23, 1999

SHEPARD, Chief Justice, dissenting.

    Today's decision makes life more difficult for Indiana's citizens when they have been falsely and publicly maligned in front

of their neighbors.

    Constructing a regime that affords news organizations a respectable defenses for defamation claims might well include some of the walls erected today, but the cumulative effect of this series of barriers is to leave defamed citizens virtually without a remedy. The U.S. Supreme Court and thirty state supreme courts have concluded that a free society can flourish without making it so hard for the average person to defend his or her reputation as it will now be in Indiana. Just one or two state courts have thought otherwise.

I. Cramped Rights for Private Citizens

    If somebody posts scandalous and defamatory material about a Hoosier on the internet, sending it all over the world, the victim may gain redress simply by showing that the defamation occurred (and, most likely, by responding effectively to the defense of truth). If a newspaper spreads exactly the same defamatory material, we know from Gertz v. Welch that the victim will have to show negligence. Even that, today's opinion finds too favorable to victims. In deploying one of the toughtest tests known to the civil law, actual malice, Justice Sullivan lays out various reasons why news organizations need more protection than the public they serve. More or less, he examines all the considerations that led

the U.S. Supreme Court to declare that the First Amendment would be secure under a legal regime that makes redressing defamation easier, Gertz, 418 U.S. at 344-48, and finds that Indiana common law must make up for the protection the U.S. Supreme Court found unnecessary.

    The greater irony in this choice is that it is justified with a certain flourish to the effect that in Indiana "[t]he reputations of public figures and public officials merit the same quantum of protection as those of private citizens." Slip op. at 10 (quoting Aafco Heating and Air Conditioning Co. v. Northwest Publications, Inc., 321 N.E.2d 580, 587 (Ind. Ct. App. 1975). The opinion accomplishes this "same quantum" by constricting the rights of six million Hoosiers all the way down to the narrow remedy available to Hoosier public figures under New York Times Co. v. Sullivan, 376 U.S. 254 (1964). I doubt that our fellow citizens, when they have been defamed, will take this restriction as a matter of state pride.

    How difficult a task injured parties will confront in persuading appellate judges that they have proven their case is made apparent in the many pages, about sixty percent of the whole opinion, that Justice Sullivan takes to lay out his assessment of the evidence. He weighs the effect of using the word "rat" on the minds of newspaper readers, slip op. at 29, draws inferences about the state of mind possessed by the author of the headline, slip op.

at 36-43, and about the level of consciousness of others who worked on the Bandido's story, slip op. at 43.

    As for what evidence appellate judges think would warrant damages, today's decision is bleak news for the injured. Justice Sullivan gives us examples, such as cases in which the news organization actually fabricates a story or a reporter writes defaming material based solely on the reporter's imagination. Slip op. at 36 n. 32.See footnote 1 There are known instances in which this sort of thing has occurred, but if these are the models upon which successful cases must depend, the great majority of defamations will be immune.

II. In Short, Pretty Much Every Citizen Loses

    At the end of the day, we have a case before us in which a copy editor wrote a defaming headline that could not be justified on the basis of the reporter's story about reports from the board of health. The copy editor was an employee whose job evaluations reveal that the newspaper knew she produced inaccurate headlines. A local judge had warned the newspaper about the special risks of improper inferences or interpretations of health department

inspection reports. Nevertheless, newspaper management had never given the copy editor any directions or cautions about dealing with health department reports on restaurants. Finally, when newspaper management did focus on what its editors had done, it decided not to publish a retraction conforming to Indiana's statute on retractions.See footnote 2

    A jury of people in Fort Wayne were satisfied that all this showed reckless indifference and that this small business was badly hurt. The appellate judges are not convinced. Judgment for the newspaper.See footnote 3

    Most injured plaintiffs will not have the smoking guns that Bandido's brought to this lawsuit. When the Court declares its dissatisfaction with the jury and the evidence in this case, it effectively says to other injured citizens, "You're toast."
    


Dickson, J., concurs.




In The
INDIANA SUPREME COURT

                            
                            )
JOURNAL-GAZETTE COMPANY, INC.,    )
        Defendant-Appellant,         )
                            )
        v.                    )    57S03-9709-CV-495
                            )
BANDIDO'S, INC.,                )
        Plaintiff-Appellee.            )

_______________________________________________

APPEAL FROM THE NOBLE CIRCUIT COURT
The Honorable Howard E. Petersen, Special Judge
Cause No. 57C01-8901-CP-007

_______________________________________________
On Petition To Transfer



June 23, 1999
DICKSON, Justice, dissenting.

    I respectfully dissent from the majority opinion as to its disapproval of Indiana's traditional common law standard, the failure to use reasonable care (often referred to as “negligence”), in private defamation cases against media defendants. The majority instead chooses the actual malice standard, which federal constitutional jurisprudence mandates only in certain other specified circumstances.


A. Limitations Imposed by Federal Jurisprudence
    Defamation actions, when brought against media defendants, are subject to limitations imposed by the First AmendmentSee footnote 1 to the Constitution of the United States, and thus are analyzed under the United States Supreme Court's freedom of speech and press jurisprudence. Under federal constitutional jurisprudence, the plaintiff's status (whether a public official, a public figure, or a private figure) and the subject matter of the defamatory statement (whether a matter of public or private concern) determine the standard that the plaintiff must prove, the extent to which a state may protect the reputations of its citizens and allow remedy for injury to reputation, the damages available, and the standard of appellate review.

1. The Plaintiff's Status as a Factor

    The highest standard_the one most protective of media publication_applies when public officialsSee footnote 2 bring defamation actions for statements relating to their official or public conduct. Such public officials may not recover damages for defamatory falsehoods unless they prove both that the statement was false and that the defendant

acted with “actual malice.” New York Times Co. v. Sullivan, 376 U.S. 254, 84 S.Ct. 710, 11 L.Ed.2d 686 (1964). The U.S. Supreme Court in New York Times announced, “The constitutional guarantees require . . . a federal rule that prohibits a public official from recovering damages for a defamatory falsehood relating to his official conduct unless he proves that the statement was made with 'actual malice'_that is, with knowledge that it was false or with reckless disregard of whether it was false or not.” Id. at 279-80, 84 S.Ct. at 726, 11 L.Ed.2d at 706. The Court concluded that imposing a higher standard on public official plaintiffs would safeguard First Amendment values, would shield media defendants from threats that could cause self-censorship, and would minimize the “chilling effect” that potential liability could have on free speech. See id. at 267-83, 84 S.Ct. at 719-27, 11 L.Ed.2d at 698-708.
    The same standard that governs public officials also applies to a second category of plaintiffs, public figures. In defamation actions brought by public figure plaintiffs, the New York Times standard applies, and the plaintiffs must prove actual malice. Curtis Publ'g Co. v. Butts, 388 U.S. 130, 87 S.Ct. 1975, 18 L.Ed.2d 1094 (1967). “Public figures” are those who are “intimately involved in the resolution of important public questions or, by reason of their fame, shape events in areas of concern to society at large.” Id. at 164, 87 S.Ct. at 1996, 18 L.Ed.2d at 1116 (Warren, C.J., concurring in the result).
    In the category of public figure plaintiffs are three subcategories of public figures. The first subcategory is comprised of involuntary public figures. Gertz v. Robert Welch,

Inc., 418 U.S. 323, 345, 94 S.Ct. 2997, 3009, 41 L.Ed.2d 789, 808 (1974). Such individuals would become public figures “through no purposeful action of [their] own.” Id. However, in only the most “exceedingly rare” instances would such truly involuntary public figures be found. Id.
    The second and third subcategories include “those who . . . have assumed roles of especial prominence in the affairs of society.” Id. at 345, 94 S.Ct. at 3009, 41 L.Ed.2d at 808. In both of these cases, the individuals become public figures because “they invite attention and comment,” id., and “assume special prominence in the resolution of public questions,” id. at 351, 94 S.Ct. at 3013, 41 L.Ed.2d at 812. In the second subcategory are persons who “occupy positions of such persuasive power and influence that they are deemed public figures for all purposes.” Id. at 345, 94 S.Ct. at 3009, 41 L.Ed.2d at 808. Thus, one becomes a public figure “for all purposes and in all contexts” when that “individual . . . achieve[s] . . . pervasive fame or notoriety [in the community].” Id. at 351, 94 S.Ct. at 3013, 41 L.Ed.2d at 812.
    The third subcategory of public figures is most common. These individuals are not public figures for all purposes, but rather only for limited or particular purposes. Limited purpose public figures are those who have “thrust themselves to the forefront of particular public controversies in order to influence the resolution of the issues involved.” Id. at 345, 94 S.Ct. at 3009, 41 L.Ed.2d at 808. These plaintiffs are those who have “voluntarily inject[ed] [them]sel[ves] or [are] drawn into [] particular public contovers[ies] and thereby become[] public figure[s] for a limited range of issues.” Id. at

351, 94 S.Ct. at 3013, 41 L.Ed.2d at 812. In such instances, private individuals become “public” with respect to particular controversies, and thus may be public figures for certain purposes, but not for others. In order to determine whether a plaintiff is a limited purpose public figure, one considers the plaintiff's specific “participation in the particular controversy giving rise to the defamation.” Id. at 352, 94 S.Ct. at 3013, 41 L.Ed.2d at 812. See also id. at 345, 94 S.Ct. at 3009-10, 41 L.Ed.2d at 808.
    In contrast to the standard of proof required for media defamation actions brought by public officials/figures, actions brought by private individuals are not governed by the same federal constitutional constraints. When private individuals, who are neither public officials nor public figures and who have not interjected themselves into particular public controversies, sue for injury caused by libelous statements, the more demanding New York Times standard does not apply. Id. at 343, 94 S.Ct. at 3008-09, 41 L.Ed.2d at 807 (noting that “the New York Times rule states an accommodation between th[e] concern [of providing the press and broadcast media with immunity from liability] and the limited state interest present in the context of libel actions brought by public persons” and concluding that “the state interest in compensating injury to the reputation of private individuals requires that a different rule should obtain with respect to them”). In reaching this holding, the Supreme Court emphasized that the private figure plaintiff
    has relinquished no part of his interest in the protection of his own good name, and consequently he has a more compelling call on the courts for redress of injury inflicted by defamatory falsehood. Thus, private individuals are not only more vulnerable to injury than public officials and public figures; they are also more deserving of recovery.


Id. at 345, 94 S.Ct. at 3010, 41 L.Ed.2d at 808.

2. Individual Reputation as a Factor

    Notwithstanding the important constitutional interests involving the freedom of speech and the press, the U.S. Supreme Court has acknowledged the high value of the interest that individual citizens have in protecting personal reputation:
        The need to avoid self-censorship by the news media is, however, not the only societal value at issue. If it were, this Court would have embraced long ago the view that publishers and broadcasters enjoy an unconditional and indefeasible immunity from liability for defamation. See New York Times Co. v. Sullivan, supra, at 293 (Black, J., concurring); Garrison v. Louisiana, 379 U.S., at 80 (Douglas, J., concurring); Curtis Publishing Co. v. Butts, 388 U.S., at 170 (opinion of Black, J.). Such a rule would, indeed, obviate the fear that the prospect of civil liability for injurious falsehood might dissuade a timorous press from the effective exercise of First Amendment freedoms. Yet absolute protection for the communications media requires a total sacrifice of the competing value served by the law of defamation.

Gertz, 418 U.S. at 341, 94 S.Ct. at 3007-08, 41 L.Ed.2d at 806 (emphasis added).

    The Supreme Court has recognized that society also values the reputation of individuals. The Gertz Court stated that “[t]he legitimate state interest underlying the law of libel is the compensation of individuals for the harm inflicted on them by defamatory falsehood. We would not lightly require the State to abandon this purpose . . . .” Id. at 341, 94 S.Ct. at 3008, 41 L.Ed.2d at 806.
    Our accommodation of the competing values at stake in defamation suits by private individuals allows the States to impose liability on the publisher or broadcaster of defamatory falsehood on a less demanding showing than that required by New York Times. This conclusion is not based on a belief that the considerations which prompted the adoption of the New York Times privilege for defamation of public officials and its extension to public figures are wholly inapplicable to

the context of private individuals. Rather, we endorse this approach in recognition of the strong and legitimate state interest in compensating private individuals for injury to reputation.

Id. at 348-49, 94 S.Ct. at 3011, 41 L.Ed.2d at 810. The Gertz Court then went on to quote approvingly from the following portion of Justice Stewart's concurring opinion in Rosenblatt v. Baer:
        The right of a man to the protection of his own reputation from unjustified invasion and wrongful hurt reflects no more than our basic concept of the essential dignity and worth of every human being--a concept at the root of any decent system of ordered liberty. The protection of private personality, like the protection of life itself, is left primarily to the individual States under the Ninth and Tenth Amendments. But this does not mean that the right is entitled to any less recognition by this Court as a basic of our constitutional system.
        We use misleading euphemisms when we speak of the New York Times rule as involving “uninhibited, robust, and wide-open” debate, or “vehement, caustic and sometimes unpleasantly sharp” criticism. What the New York Times rule ultimately protects is defamatory falsehood. No matter how gross the untruth, the New York Times rule deprives a defamed public official of any hope for legal redress without proof that the lie was a knowing one, or uttered in reckless disregard of the truth.
        That rule should not be applied except where a State's law of defamation has been unconstitutionally converted into a law of seditious libel. The First and Fourteenth Amendments have not stripped private citizens of all means of redress for injuries inflicted upon them by careless liars. The destruction that defamatory falsehood can bring is, to be sure, often beyond the capacity of the law to redeem. Yet, imperfect though it is, an action for damages is the only hope for vindication or redress the law gives to a man whose reputation has been falsely dishonored.
        Moreover, the preventive effect of liability for defamation serves an important public purpose. For the rights and values of private personality far transcend mere personal interests. Surely if the 1950's taught us anything, they taught us that the poisonous atmosphere of the easy lie can infect and degrade a whole society.

Rosenblatt v. Baer, 383 U.S. 75, 92-94, 86 S.Ct. 669, 679-80, 15 L.Ed.2d 597, 609-10 (1966)

(Stewart, J., concurring) (footnotes omitted) (quoted in part in Gertz, 418 U.S. at 341, 94 S.Ct. at 3008, 41 L.Ed.2d at 806). See also Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., 472 U.S. 749, 757-58, 105 S.Ct. 2939, 2944, 86 L.Ed.2d 593, 601-02 (1985) (quoting Justice Stewart).

3. Subject Matter as a Factor

    Following New York Times in 1964, the U.S. Supreme Court initially focused primarily on the plaintiff's status (i.e., whether the plaintiff is a public official, public figure, or private figure). However, in Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., the Court shifted its focus to the subject matter of the defamatory statement in reaching its holding. 472 U.S. 749, 105 S.Ct. 2939, 86 L.Ed.2d 593 (1985). In Dun & Bradstreet, a private figure plaintiff sued a non-media defendant, a credit reporting agency, for sending an incorrect credit report to five subscribers.
    The Dun & Bradstreet plurality opinion, authored by Justice Powell and joined by Chief Justice Rehnquist and Justice O'Connor, characterized its cases after New York Times as “all involving public issues.” Id. at 755, 105 S.Ct. at 2943, 86 L.Ed.2d at 600. See also id. at 756, 105 S.Ct. at 2943, 86 L.Ed.2d at 600 (“Like every other case in which this Court has found constitutional limits to state defamation laws, Gertz involved expression on a matter of undoubted public concern.”). This Dun & Bradstreet opinion suggested that the media protections first recognized in New York Times and developed in subsequent cases extend, as the Rosenbloom plurality had stated, only to “defamatory statements involv[ing] a 'matter of

public or general interest.'” Id. at 755, 105 S.Ct. at 2943, 86 L.Ed.2d at 600 (quoting Rosenbloom v. Metromedia, Inc., 403 U.S. 29, 44, 91 S.Ct. 1811, 1820, 29 L.Ed.2d 296, 312 (1971) (plurality opinion of Brennan, J.)).See footnote 3 In Dun & Bradstreet, Justice Powell noted that the Court had “never considered whether the Gertz balance obtains when the defamatory statements involve no issue of public concern.” 472 U.S. at 757, 105 S.Ct. at 2944, 86 L.Ed.2d at 601. In determining the appropriate standard, the plurality opinion stated that it would “balance the State's interest in compensating private individuals for injury to their reputation against the First Amendment interest in protecting this type of expression.” Id. at 757, 105 S.Ct. at 2944, 86 L.Ed.2d at 601. The Dun & Bradstreet plurality noted that the state interest in allowing compensation for damaged reputations was “identical to the one weighed in Gertz[] . . . [_which was] 'strong and legitimate.'” Id. at 757, 105 S.Ct. at 2944, 86 L.Ed.2d at 601 (quoting Gertz, 418 U.S. at 348, 94 S.Ct. at 3011, 41 L.Ed.2d at 810). However, the plurality concluded that “[t]he First Amendment interest[_in speech on matters of purely private concern_] . .