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Know the Facts Advertising Privacy Policy

This statement was updated April 26, 2023.

This Privacy Policy describes how Indiana Family and Social Services Administration collects and manages personal information and respects your privacy for all advertising efforts executed as part of the Know the Facts campaign. This policy may be amended from time to time. We encourage visitors to and users of this page to regularly review our Privacy Policy. Your continued use of the site following the posting of changes will mean you accept those changes.

Collection of Information

We collect and use information about you in several ways. We receive information directly from you when you send us an email, share a photo, complete a form on our websites (such as a survey or a request for a brochure or a contest entry), sign up to receive email from us, or call us with questions. We collect information electronically when you browse our site.

There are two types of information we collect – anonymous and personal.

  1. Anonymous Information
    Anonymous information is information that cannot be used to identify you individually. We collect anonymous information automatically, using methods such as standard Internet logs and cookies.
  2. Standard Internet Logs
    We collect information for each request to our website in a log file. Each log entry includes the date and time of the request, your IP address, the content you requested, the type of browser you use, any URL your browser provides indicating a website that may have referred you to our site, as well as the results of the request (error diagnostic information).


“Cookies” are tiny text files stored by a user’s browser (e.g. Internet Explorer, Safari, Firefox, Chrome, etc.) to save information for use in subsequent interactions with the site. This information can be anything that is known to the website owner and may include but is not limited to any content you provide via a form on the site, content you view, the date and time that you view this content, items you add to your shopping cart, the products you purchase, or your location information. You are not required to accept any cookies to use our websites. We use third-party cookies (such as the Google Analytics cookies) to gain insights about the demographics and usage behavior of our visitors and to serve advertising to them across the Internet.

Data Processors We Use, Use of Collected Data, and Opting Out

We utilize products that collect, receive or use end-users’ personal data. Data is collected to allow us to provide our services, as well as for remarketing and behavioral targeting, advertising, analytics, and email marketing. Personal data is collected using the following services:


  • Google Analytics This website uses Google Analytics to help analyze how visitors use this site. Google Analytics utilizes the data it collects to track and examine the use of our website, to prepare reports on its activities and share them with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. Data collected: Cookie, Identifiers for mobile devices and Usage Data. Google’s Privacy Policy | Opt Out | How Google uses data when you use our partners' sites
  • Google Analytics Demographics and Interest Reporting
    We use the Demographics and Interest Reporting feature in Google Analytics to gain insights regarding the demographics and interests of our website visitors. Data collected: Cookie and Usage Data. Google’s Privacy Policy
  • Google Remarketing with Analytics
    Google Remarketing with Analytics is a service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its cookies with the Google Display Network and Search-ads campaigns. It allows us to create audiences of our site users and deliver relevant ads based on the actions those users took on our site. Data collected: Cookie and Usage Data. Privacy Policy | Opt Out

Remarketing and Behavioral Targeting

We use the following third-party advertising vendors that use cookies to show you our ads across the Internet based on your past visits to our website properties or your previous web browsing behavior.

  • Facebook
    We utilize advertising products offered by Facebook and its affiliates, potentially including Instagram, Oculus and WhatsApp, that collect, receive, or use end users’ personal data. Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on our website. Data collected: Cookie and Usage Data. Facebook’s Data Policy

  • Google Ads
    We use advertising products offered by Google Ads, potentially including Google Paid Search, Google Display and YouTube. Google Ads conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google Ads advertising network with actions performed on our website. Data collected: Cookie and Usage Data. Google Ads’ Privacy Policy | Opt Out
  • Pandora
    We use advertising products offered by Pandora Media Inc., a personalized Internet radio service. Data collected: Cookie and Usage Data. Pandora’s Privacy Policy
  • Snapchat
    We use advertising products offered by Snap Inc., including Snapchat. Data collected: Cookie and Usage Data. Snap’s Privacy Policy | Cookie Policy
  • Spotify
    We use advertising products offered by Spotify USA Inc which is an audio streaming service. Data collected: Cookie and Usage Data. Spotify’s Privacy Policy | Cookie Policy

You can generally opt-out of receiving personalized ads from third party advertisers who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out page on the DAA site.

You can opt out of personalized online ads from members of the Network Advertising Initiative by visiting the opt-out page of the NAI site.

You may also decline to receive interest-based ads through TrustE/TrustArc’s preferences manager (or if you are located in the European Union click here).

Information We Share

  • Anonymous Information
    We may disclose statistical information to third parties in aggregate form without revealing any personal details about our users (for example, 60% of our visitors live in Marion County).
  • Personal Information
    We do not share personal information you voluntarily provide, except as necessary to provide support and services. We may disclose your personal information as required by law, in conjunction with a government inquiry, or in litigation or dispute resolution. We may disclose your personal information to our trusted service providers who work on our behalf, do not use the information we disclose to them except as necessary to provide support and services to you, and have agreed to adhere to the rules set forth in this privacy statement. Lastly, we may disclose your personal information when we believe in good faith that disclosure is necessary to protect your safety or the safety of others.

Access to Your Data

Upon request, we provide site visitors with access to all information (including proprietary information) that we maintain about them. Consumers can access this information by email. Please contact us at

Security of Your Data

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our site. Please note that although we take reasonable steps to protect your information, no website or computer system or wireless connection is completely secure.

Future Use of Data

If our information practices change at some time in the future, we will post the policy changes here and provide you with the ability to opt out of these new uses.

Revoking Consent and Data Erasure

End users who reside in the European Economic Area: If you wish to revoke your consent to have information processed by us or any of the vendors we use for data processing, or you wish to request deletion of your personal data, please both contact the website owner where the data was collected/obtained (the Data Controller) and us at

Privacy Inquiries

If you have concerns or questions regarding our consumer privacy practices, please forward them to