IOTD releases Official 2015 Indiana Roadway Map presented by Indiana Farm Bureau and Indiana Farm Bureau Insurance
Lt. Governor Sue Ellspermann and the Indiana Office of Tourism Development (IOTD) announced today the release of the Official 2015 Indiana Roadway Map presented by Indiana Farm Bureau and Indiana Farm Bureau Insurance. This year’s map is the first of a two-year partnership with Indiana Farm Bureau and Indiana Farm Bureau Insurance for production and distribution of the roadway map. One million maps were produced in the first printing of this year’s map.
“Indiana Farm Bureau and Indiana Farm Bureau Insurance are two great Hoosier businesses; each with a long legacy of protecting the family farm, assisting Hoosiers by offering a wide-range of insurance products and promoting our rich agricultural heritage,” said Ellspermann. “They are great partners with our team at Visit Indiana.”
The 2015 Indiana Official Roadway Map will be available in the Indiana Farm Bureau building at the Indiana State Fair. Following the fair, maps will be available at state legislative offices, highway rest stops, state welcome centers and Indiana Farm Bureau offices throughout the state. Individuals may also request a new map by visiting IndianasMap.com. The 2015 Indiana Official Roadway Map is free of charge.
“Response to last year’s map was overwhelmingly positive, so much so that we had to order second and third printings,” said Mark Newman, executive director of IOTD. “Our recently-launched Honest-to-Goodness Indiana campaign is enhancing the image and profile of our lovely state. We hope this map educates both Hoosiers and out-of-state visitors on Indiana’s accessibility and motivates them to explore the beautiful destinations and attractions that exist here.”
The cover of this year’s map captures the spirit of the road trip and features Bonneyville Mill County Park in Elkhart County. Bonneyville Mill is one of Indiana’s oldest continuously operating grist mills and remains one of northern Indiana’s premiere historic attractions. A downloadable version of the cover is available here: http://www.visitindianatourism.com/2015mapcover
This year completes a two-year transition to move all production, administrative and sales oversight of the official state map to IOTD. Last year, IOTD guided the consolidation of the two official state map programs. Prior to this effort, the Indiana Department of Transportation produced the official transportation map on a biannual basis and IOTD produced a yearly Indiana travel map. Under IOTD’s leadership, those efforts were consolidated into one product that retains all the functionality of a traditional roadmap while also highlighting many of Indiana’s tourism destinations. Advertising opportunities were made available to Indiana’s travel, tourism and hospitality industry and sold out in short order. The roadway map is now produced by IOTD on an annual basis.
Tourism is big business in Indiana. An economic impact report released in December 2013 shows the travel, tourism and hospitality industry is the sixth largest industry in the state (excluding government), is directly responsible for nearly 140,000 jobs, generates over $2.1 billion in tax receipts and contributes $10 billion in revenue to Indiana businesses. The recently-launched Honest-to-Goodness Indiana brand campaign aims to further elevate the undertold stories of Indiana’s destinations and attractions.
Indiana Office of Tourism Development
Since 1919, Indiana Farm Bureau has protected the livelihood, land, equipment, animals and crops of Hoosier farmers. We are the state’s largest general farm organization and a farmer’s strongest advocate. IFB works diligently to ensure a farmer’s very right to farm, because agriculture is so vital to Indiana’s economy. Learn more at www.infarmbureau.org.
Indiana Farm Bureau Insurance has served Hoosiers for nearly 80 years. Organized in 1934 by Indiana Farm Bureau, Inc., the company has grown to include insurance products for auto, life, home, business and farm. Banking and other financial services and products are also available through its local offices and online at www.infarmbureau.com. With a home office in downtown Indianapolis and local offices in all 92 counties, Indiana Farm Bureau Insurance serves Hoosiers with nearly 500 agents and approximately 1,200 employees living and working throughout the state. The company is a leader in auto and homeowners insurance and the largest writer of farm insurance in the state.
Lt. Governor Sue Ellspermann oversees the Indiana Office of Tourism Development. Mark Newman serves as the agency's executive director. IOTD is dedicated to enhancing the economic vitality of Indiana through leadership and resource support to the Indiana travel industry for awareness-building, product development and job creation.