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Indiana Office of Tourism Development awards nearly 250000 in grants to enhance local tourism efforts

The Indiana Office of Tourism Development (IOTD) has awarded nearly $250,000 in competitive grants to local entities for 24 projects that will enhance and expand the Indiana tourism industry. With support from the Indiana General Assembly and Lt. Governor Sue Ellspermann, IOTD developed these grant programs to boost initiatives that increase industry effectiveness, improve marketing and communications and facilitate cooperation among local entities.

"The organizations receiving these awards represent Indiana’s vibrant and diverse tourism industry,” said Lt. Governor Ellspermann. “With IOTD’s leadership and support, these projects will benefit local communities and contribute significantly to our robust tourism economy.”

Grant funding was awarded for two programs: (1) festival and event promotion and (2) marketing asset development.

The festival and event grants will assist with the promotion of events in Indiana that have a historical, cultural, artistic or culinary focus. To be eligible, an event must have been in existence for at least two years and have a pre-existing marketing budget equal to at least 10% of the event’s gross revenue. The maximum amount awarded from this program is $8,000. Recipients of the festival and event grant are:

Main Street GreensburgTenderloin Throwdown$8,000
Southwestern Indiana Regional Council on Aging (SWIRCA) & MoreBrewfest Expanded Marketing Plan$8,000
Eiteljorg Museum of American Indians and Western ArtIndian Market and Festival$8,000
Cierra's ClubFear Factory Haunted House$7,815
Swiss Wine FestivalExpanded Festival Advertising$8,000
Downtown Danville PartnershipMayberry in the Midwest Festival$8,000
Noble County Convention & Visitors Bureau2016 Kendallville Bluegrass Festival$4,365
Cardinal Stage Company2016 Annual Holiday Show$8,000
Auburn Cord Duesenberg FestivalAuburn Auto Heritage Trail$8,000
Lotus Education & Arts FoundationLotus World Music and Arts Festival$8,000
Cumberland Goes to MarketCumberland Goes to Market$7,996
Museum of Miniature HousesDollhouse and Miniature Show/Sale$5,275
North Adams Arts CouncilDecatur Sculpture Tour$8,000
Conner Prairie Interactive History Park2016 Curiosity Fair$2,549

The marketing assets grant program is designed to fund necessary products that increase awareness among leisure travelers and enhance the marketing effectiveness of the applicant. Grants are funded on a $1:$1 matching ratio, not to exceed $25,000. This program is dedicated to fostering collaboration and rewarded those proposals that demonstrated shared investment on the part of multiple partners in the public, private and non-profit sectors. This program does not fund paid advertising or media buys. The marketing asset grant recipients are:

Main Street CorydonWayfinding Signage$24,710
Indiana Foodways AllianceMobile Responsible Website and Tradeshow Participation$1,907
Brown County CVBMountain Biking Multimedia$25,000
Lawrence County TourismDestination Photography$2,500
Putnam County Convention & Visitors BureauPutnam County Website$23,000
Conner Prairie Interactive History ParkEducation Video and Supplemental Materials for Heritage Breeds Program$12,500
Vincennes/Knox County Convention & Visitors BureauWayfinding Signage$14,788
>Visit Hendricks CountyInteractive Guide, signage and expansion of Rural Routes to Main Street Cultural Trail$20,000
New Albany Historic Preservation CommissionHistoric District Signage$3,875
Science CentralDigital Signage$18,049

"We are thrilled to engage in this level of support and collaboration with our tourism partners throughout the state,” said Mark Newman, Visit Indiana’s executive director. “It will be exciting to watch these terrific projects develop and expand as a result of the new grant dollars.”

Visit Indiana’s new grant programs are designed to encourage collaboration between cities, towns, counties, non-profit and private sector entities. More information on the grant programs can be found by clicking here.