The Indiana Office of Tourism Development (IOTD) announced today that the application period for two of its three new grant programs is now open. With support from the Indiana General Assembly and Lt. Governor Sue Ellspermann, IOTD developed these programs to enhance initiatives that increase industry effectiveness, improve marketing and communications and facilitate cooperation among local entities.
"I commend the Indiana General Assembly for investing in our $10 billion tourism industry. IOTD’s new grant programs allow our team to further enhance the industry by supporting partners at the local level in both the promotion of their destinations and the development of assets that add to Indiana’s tourism inventory.” said Ellspermann.
Projects that contribute to the development and improvement of local economies and communities by means of enhancing, expanding and promoting the travel, tourism and hospitality industry are eligible to receive funding. IOTD’s new grant programs are designed to encourage collaboration between cities, towns, counties, non-profit and private sector entities. The two programs that begin today focus on festival and event promotion and developing marketing assets.
The festival and events grants are intended to assist with the promotion of such events in Indiana that have a historical, cultural, artistic or culinary focus. To be eligible, an event must have been in existence for at least two years and have a pre-existing marketing budget equal to at least 10% of the event’s gross revenue. Grants of up to $8,000 will be awarded to selected organizations.
The marketing assets grant program is designed to fund necessary promotion collateral that increase awareness among leisure travelers and enhance the marketing effectiveness of the applicant. Grants will be funded on a $1:$1 matching ratio, not to exceed $25,000. This program is dedicated to fostering collaboration and will reward those proposals that demonstrate shared investment on the part of multiple partners in the public, private and non-profit sectors. This program will not fund paid advertising or media buys.
“These grant programs are a terrific way for our office to help maximize the economic impact of both public and private investments in Indiana communities,” said Mark Newman, IOTD executive director. “With our new grants, we will foster industry collaboration and aid in the development of assets that will bolster Indiana’s tourism economy.”
More information on IOTD’s new grant programs, including applications and timelines, can be found by clicking here.