Little Bottle—Big Business - Bibliography

A Note Regarding Resources: Items are listed on this page that enhance work with the topic discussed. Some older items, especially, may include dated practices and ideas that are no longer generally accepted. Resources reflecting current practices are noted whenever possible

Kyvig, David E., and Myron A. Marty. Nearby History: Exploring the Past Around You. Nashville: American Association for State and Local History, 1982.
Excellent resource on the historical research process.

Munsey, Cecil. The Illustrated Guide to the Collectibles of Coca-Cola. New York: Hawthorn Books, Inc., 1972.
Detailed information along with beautiful photographs of Coca-Cola items.

Paterson, Alan J. How Glass Is Made. New York: Facts On File Publications, 1985.
Student reading. Good information on the history and process of glassmaking; nice graphics.

Phillips, Clifton J. Indiana in Transition: The Emergence of an Industrial Commonwealth, 1880-1920. Indianapolis: Indiana Historical Bureau and Indiana Historical Society, 1968.
Valuable general source on Indiana’s early industrial history.

Schaeffer, Randy S., and William E. Bateman. “A Bottle You Can Recognize in the Dark.” The Cola Call (March 1985): 4-8.
Excellent, detailed article on the birth of the Coca-Cola bottle.

Scientific American Supplement, December 2, 1916.
Informative article on the glassmaking process; wonderful photographs.

Scoville, Warren C. Revolution in Glassmaking: Entrepreneurship and Technological Change in the American Industry, 1880-1920. Cambridge, MA: Harvard University Press, 1948.
Facts, figures, charts, and information regarding the glassmaking industry and its workers.

Tchudi, Stephen N. Soda Poppery: The History of Soft Drinks in America with Recipes for Making & Using Soft Drinks PLUS Easy Science Experiments. New York: Charles Scribner’s Sons, 1986.
Student reading. Informative history of popular soft drinks.

Further Reading

Aaseng, Nathan. The Fortunate Fortunes. Minneapolis: Lerner Publications Company, 1989.
________. Midstream Changes: People Who Started Over and Made It Work. Minneapolis: Lerner Publications Company, 1990.
________. The Problem Solvers. Minneapolis: Lerner Publications Company, 1989.
________. The Rejects: People and Products That Outsmarted the Experts. Minneapolis: Lerner Publications Company, 1989.
________. The Unsung Heroes. Minneapolis: Lerner Publications Company, 1989.

Student reading.

A series of books on businesses and how they began, fought adversity, and became successful.
Allen, Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. New York: HarperBusiness, 1994.
History from the origins to the present.

Frisch, Carlienne. Advertising. Vero Beach, FL: Rourke Enterprises, Inc., 1984.
Student reading. An informative, easy-to-read look at the advertising business.

Greenberg, Keith Elliot. Ben & Jerry: Ice Cream for Everyone! Woodbridge, CT: Blackbirch Press, 1994.
Student reading. Story of a successful product.

Storms, Laura. Careers with an Advertising Agency. Minneapolis: Lerner Publications Company, 1989.
Student reading. An easy-to-read explanation of the different career positions in an advertising agency.

For More Information

The Ball Corporation
P.O. Box 2407
Muncie, IN 47307-0407

The Coca-Cola Company
P.O. Drawer 1734
Atlanta, GA 30301

The National Soft Drink Association
1101 16th Street, NW
Washington, D.C. 20036

U.S. Department of Commerce
Patent and Trademark Office
Washington, D.C. 20231

The Vigo County Historical Society
1411 South Sixth Street
Terre Haute, IN 47802-1191

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Little Bottle—Big Business