Posts from the ‘Blogs’ Category

Sep 22 09

2009 Indiana Tourism Summit Wrapup – Social Tourism – Doug Karr

by Jeremy Williams

Doug Karr’s presentation at the 2009 Indiana Tourism Summit focused almost entirely on social media. Two recommendations Doug made during his presentation are to pick up Groundswell, by Charlene Li and Josh Bernoff (I’ve written about this excellent book here and here) and Trust Agents, by Chris Brogan. He also spoke of the amazing growth [...]

Mar 27 09

RSS Redux

by Jeremy Williams

It was great to see so many partners from the Indiana Tourism industry at this year’s Hoosier Hospitality Conference (@HoosierHospConf on Twitter) at the Crowne Plaza in Indianapolis this week. In addition to some great panelists (@Doug Karr of Compendium Blogware, @Kyle Lacy of Brandswag, @Paula Werne of Holiday World, @John Palmer of MediaSauce, Santhana [...]

Jan 9 09

7 Ideas for Marketing in a Recession

by Jeremy Williams

Regardless of how you define the word ‘recession’, we’re definitely in a down economy. Local, State and Federal governments are taking in less tax money than expected, many businesses are losing money, budgets are being slashed across the board (especially in marketing and advertising) and many consumers are pinching every penny they can. While this [...]

Nov 25 08

Motrin – A Case Study on the Power of Social Media

by Jeremy Williams

You really should watch this Motrin ad before reading the post, but here’s a brief synopsis if you choose not to. The ad targets moms, especially moms who use baby carriers to hold their young ones. It mentions that all different types of baby carriers seem to be in style now, and although they’re supposed [...]

Nov 6 08

Hoosier Tourism Blogs

by Jeremy Williams

As I spend time online each day at work, I’ve been looking into the different DMOs here in Indiana who have already started blogging. Check out these great examples of Hoosier DMOs who are already blogging! If I missed anyone, please let me know and I’ll add them to the list. CVBs: Grant County – [...]