Google Analytics is a powerful tool for measuring traffic to and within your website, but it can also appear overwhelming at first glance. There’s such a wealth of information available through Google Analytics but unless you know what you’re looking for and how to access that data, you won’t get much out of implementing an [...]
Posts from the ‘Analytics’ Category
At the most recent breakfast hosted by Indy Social Media, Douglas Karr of DK New Media talked about Analytics and Measurement of the Social Web (check out a UStream of Doug’s presentation here). It was a great presentation and the thing that stuck out to me the most was when Doug mentioned how inaccurate analytics [...]
