Making Sense of Web Analytics – 2012 New Media Workshop [#VIDEO]
The Indiana Office of Tourism Development recently hosted the 2012 New Media Workshop with a session called Making Sense of Web Analytics. Jeremy Williams presented an overview of web analytics in general (specifically focusing on Google Analytics). With the help of our friends at 12 Stars Media, we filmed the presentation and have embedded the video below.
Thanks to everyone who attended the workshop, we hope it was beneficial and that you walked away with a better understanding of how to use Google Analytics (and web analytics in general) to help you understand how visitors use your site and how you might make modifications to improve your conversion rates and how visitors use your website.
About the session:
One of the biggest advantages of online marketing (as opposed to traditional print, radio and tv) is that everything done online can be tracked and attributed to specific ad campaigns. The challenge facing most tourism marketers today is that too few organizations are accurately tracking the visitors on their website and how their visitors are finding their website.
During this presentation, the attendees learned some basic things they should be tracking on their websites. They also learned some tips and tricks for tagging advertising links as well as any links they sent out through social media channels like Facebook and Twitter so they could more accurately gauge the value received from different advertising opportunities and social channels.
Attendees learned about some basic stats they should be tracking on a regular basis as well as some more in-depth stats that provided them with a deeper knowledge of how their visitors are using their websites.
If you can’t see the presentation above, click here to view it on Prezi.
If you can’t see the video above, click here to view on YouTube.
About the speaker:
Jeremy Williams is an experienced digital and social media professional whose day job is with the Indiana Office of Tourism Development. Recently recognized as one of the top 25 tourism professionals on Twitter, Jeremy immerses himself in new digital and social technologies and has presented the office’s digital strategies at local, statewide and national conferences. Jeremy is also the volunteer Marketing Director for Indy Social Media, an organization that strives to lift Indianapolis onto a national stage in digital communications, providing simple access to education, networking, and hands-on learning for anyone in Indiana who wants to leverage the social web. Connect with Jeremy on Twitter @JeremyAWilliams or follow his thoughts on the Indiana Insider Blog and the Tourism Tech Corner Blog.