2010 New Media Workshop: Recap
We had a great turnout at our 2010 New Media Workshop in mid-November. Our office has hosted similar events in the past, but this was the first event that was 100% focused on mobile, social and other forms of digital new media. November’s sessions all featured local experts in blogging, mobile technology and social media. If you missed the workshop, we’re planning to host more like this in the future. I’ll also provide a recap of the sessions below. Here is the list of sessions and presenters from the workshop:
| 2010 New Media Workshop | |
| Session Topic | Featuring |
| Indiana Insider Blogger Panel | Amy Magan, Erik Deckers, Nicole Wiltrout |
| Mobile Technology Session | James Burnes (Mobiltopia) |
| IOTD Foursquare Case Study | Troy Burk (Right On Interactive), Jeremy Williams (IOTD) |
| Best Practices in Social Media Panel | Scott Wise (Scotty’s Brewhouse), Meg Liffick (IMA), Andy Klotz (Indiana State Fairgrounds) |
During the Indiana Insider Blogger Panel, the three panelists talked about the importance of blogging for Search Engine Optimization (SEO) – Search engines like Google love to see recency, relevancy and frequency in content. Blogs provide all three of those. Unlike static homepage content, which gets changed out and removed on a regular basis, blogs give your organization the opportunity to create content easily and frequently and the content lives on when you create new posts. The most popular post on the Indiana Insider Blog during October of 2009 and 2010 was our Indiana Transportation Museum’s Pumpkin Train post. This post alone drove more than 7,100 visits to the blog during those months.
James Burnes’ session on The Mobile Shift proved to be very popular and covered statistics about the number of smartphones on the market today as well as projections on where the mobile space is headed. For example, by next year (2011), half of all mobile phones in the US will be smartphones.
The final panel of the day featured Scott Wise from Scotty’s Brewhouse, Meg Liffick from the Indianapolis Museum of Art and Andy Klotz from the Indiana State Fairgrounds. This was another popular session, as each panelist spoke about their social media efforts and how social media has positively affected their business.There was another presentation that covered the recent Visit Indiana Leaf Cam/Foursquare promotion, but I’ll cover that in another post.Did you attend the 2010 New Media Workshop? What did you think?
