Marshmallows and Social Media

I love social media because it’s free, it’s flexible and it works for organizations of all sizes.

Samantha Aulick and Alexa Lemley are the owners of 240 Sweet, a Columbus confectionery and an Indiana Artisan. They create artisan marshmallows in tasty flavors like Triple Berry, Chai Spice and Double Chocolate. They market their product online and sell the treats at a variety of Farmer’s Markets and shops. Recently, they ran a contest on the 240 Sweet Fan Page on Facebook, asking their fans to submit photos of themselves enjoying their special marshmallows.

The winner was the fan page favorite with the most votes, tracked by how many people clicked the “like” button. The entries were creative and fun with the winner pictured herself enjoying the treats in Las Vegas. The Runner-Up submitted a photo of herself in a canoe, enjoying the sticky-sweet treats.

The fan page added 50 new fans during the contest.

For the Halloween season, Sam and Alexa have launched a spooky limerick contest.

Social media offers a unique opportunity for customers to interact with your brand. Sam and Alexa provided a wonderful example of a simple, low-cost way to connect with our customers.

Learn more about 240 Sweet Artisan Marshmallows: http://www.240sweet.com