2009 Indiana Tourism Summit Wrapup – Permission Email – Joy Cropper
Joy Cropper’s presentation at the 2009 Indiana Tourism Summit was all about Permission Email Marketing. Joy went over – in detail – the campaign that Williams Randall put together for our office.
Below is Joy’s entire presentation:
Joy Cropper is the Director of Internet Strategy at Williams Randall Marketing. Joy brings 18 years of B-to-B and B-to-C marketing experience, with a special passion for website information architecture and usability. She is the agency lead for internet strategy, user research, permission email and landing page optimization. Joy is a former partner and Lead Web Strategist at J. Walter Thompson in Detroit, where she directed the strategic development of all Ford Division websites. At Williams Randall, her interactive clients include NCAA, Indiana Tourism, Purdue University, Indianapolis Museum of Art, IndyCar Series and USA Track & Field.