Promotional Services

The Indiana State Fairgrounds has great promotional opportunities and in-house agency support. In addition to our customer-focused approach in the sales and event management process, we also have the staff and capabilities to help with your event marketing needs, from public relations to design to printing to media support. We know that we can't be successful if your event isn't successful.

Below is more information regarding promotional opportunities for your event at the Indiana State Fairgrounds:

• Advertising Marquee Options
• Complimentary Promotion Options
• Graphic Design Services
• Public Relations & Social Media
• Sign Shop Services

Advertising Marquee Options

We have several marquee display locations surrounding the Indiana State Fairgrounds along major Indianapolis roads. To arrange event promotions through our signage opportunities, please contact the Event Services Team at 317-927-7504.

Our signage options include complimentary and fee-based opportunities, as outlined below:

• Electronic Sign – Main Entrance / Gate 1 on 38th Street
  • This opportunity is complimentary to all events.
• Static Sign – 38th Street at the Monon Trail
  • This opportunity is a one-way facing sign.
  • This opportunity is available for a daily fee.
  • This sign features fixed letters and messaging as submitted by the event planner.
• Static Sign – Fall Creek Parkway
  • This opportunity is a two-way facing sign (north and south).
  • Each side of this sign is available for a separate daily fee.
  • This sign features fixed letters and messaging as submitted by the event planner.
• Digital Billboard – Fall Creek Parkway
  • This opportunity is a two-way digital billboard advertising opportunity (north and south).
  • Both sides of this sign are available for a separate weekly fee.
  • This sign features full-digital and high resolution color graphics capabilities.
  • The Indiana State Fairgrounds Graphic Design Team will coordinate the design and layout of the event advertisement with the event planner.

Advertisements utilizing the Indiana State Fairgrounds marquee system will be accepted with the understanding that the Indiana State Fairgrounds will have the authority to pre-empt some, but not all of the signs rented. This is so all producers may have access to billboard space to advertise their events. Charges are based on actual use. In some cases, large message signs will have to be split up for two or three events, at the discretion of staff.

Complimentary Promotion Options

At the Indiana State Fairgrounds, we consider ourselves a stakeholder in the success of each event we host. As part of our interest in the success of all events that choose our venues, we offer complimentary promotional and marketing opportunities for our event planners. The list of these marketing elements includes:

• Event listing on our website event calendar
• Inclusion in our monthly schedule e-mail blast (more than 11,000 subscribers)
• Inclusion in our monthly schedule mailer (nearly 5,000 households)
• Inclusion in our weekly event calendar e-mail to more than 200 central Indiana media outlets the week of your event
• Main entrance marquee message listing
• Professionally produced directional signage on the Fairgrounds during your event
• Special offer e-mail blasts the week of your show (upon request) – to promote a special promotion or discount offer for your show
• Social media support and contest coordination through our Facebook, Twitter and Blue Ribbon Blog (upon request)
• Assistance with media relations (upon request)

Graphic Design Services

As part of the Indiana State Fairgrounds' in-house agency services, event planners can utilize our Graphic Design Team to coordinate the design and layout of all print and web needs for marketing and organizing their event. Our professional staff offers competitive pricing and efficient production of print and web-ready materials.

For more information, please contact your Event Services Coordinator at 317-927-7504.

Public Relations & Social Media

As part of the Indiana State Fairgrounds' in-house agency services, event planners can utilize our Public Relations Team to coordinate public relations, media relations, and social media efforts through the Indiana State Fairgrounds platforms. Our professional staff offers efficient planning and coordination to meet the event planner's needs.

Media reports related to your event, including print, web and video coverage, can be arranged through our Public Relations Team at competitive pricing.

For more information, please contact your Event Services Coordinator at 317-927-7504.

Sign Shop Services

As part of the Indiana State Fairgrounds' in-house agency services, event planners can utilize our Sign Shop to coordinate the design and layout of all signage and banner needs for their event. Our professional staff offers competitive pricing and efficient production, including printing capabilities of signs and banners.

Our Sign Shop will work with you personally to customize your signs and provide pricing information. We have the production capabilities for wide-format printing and 4-color processing.

Unless otherwise consented to in writing, only signs made by the Indiana State Fairgrounds Sign Shop may be displayed within our property or venues, and only at locations agreed to in writing by ISFC.

For more information, please contact your Event Services Coordinator at 317-927-7504.