For immediate release: Dec 29, 2011
Posted by: [IEDC]
Contact: Katelyn Hancock
Phone: 317.234.2294

Advertising Agency Growing in Downtown Indianapolis

INDIANAPOLIS (Dec. 29, 2011) - TrendyMinds Incorporated, an advertising and public relations agency, announced plans today to expand its operations here, creating up to 20 high-wage jobs by 2014.

The company, which specializes in website design and development, public relations, branding and video production, will invest $964,000 to purchase and renovate an 8,300 square-foot facility at 531 E. Market St. The facility is expected to be operational early next year.

"Building a healthy and sustainable business environment that encourages small businesses like TrendyMinds to grow is our priority," said Dan Hasler, Secretary of Commerce and chief executive officer of the Indiana Economic Development Corporation. "We're excited the company has chosen Indiana as a fixture in its long-term business plans and look forward to watching them continue to expand in the future."

TrendyMinds, which currently has 16 full-time employees in Indianapolis, has already begun hiring new account executives, graphic designers and website coders.

"We feel very fortunate to be able to grow our company in Indiana," said Trevor Yager, president and chief executive officer of TrendyMinds. "This expansion will help us to meet our growing needs and continue to recruit top talent and forge stronger relationships with our clients."

Yager founded TrendyMinds in 1995 as a screen print and embroidery shop. Steadily, the firm added services, including web design, branding and public relations, to become a full-service strategic communications firm. Today, TrendyMinds has a client portfolio that includes some of the largest companies in Indiana including the largest hospital network, the largest credit union, international pharmaceutical and health insurance companies, government agencies and a multi-national telecom software provider. 

The Indiana Economic Development Corporation offered TrendyMinds Incorporated up to $240,000 in conditional tax credits based on the company's job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis has approved additional property tax abatement at the request of Develop Indy.

"The expansion of existing businesses here in Indianapolis is vital to the economic success of our city," said Indianapolis Mayor Greg Ballard. "We are pleased to have been a part of this project and congratulate TrendyMinds on this new chapter of their growing company."

This announcement is the latest in a succession of jobs announcements in Central Indiana. Just last week, Fishers-based Stratosphere Quality, a quality inspection service provider, and Indianapolis-based Archway Technology Partners, a financial service provider, announced plans to invest a combined $4.3 million and create up to 365 new jobs by 2015.

About TrendyMinds
TrendyMinds is a highly creative, full-service advertising and public relations agency. Our three service lines - creative, strategic and interactive - allow us to provide comprehensive, smart solutions for our clients. Founded in 1995, TrendyMinds prides itself on exceeding expectations, creating lasting and meaningful relationships with clients and hiring only the best and brightest in the industry. We don't just create ad campaigns, press releases or websites - we create identity. For more information, please visit www.TrendyMinds.com or call 317.926.1727. Follow TrendyMinds on Twitter @TrendyMinds or join our Facebook Fan Page at www.facebook.com/trendyminds.

About IEDC
Created by Governor Mitch Daniels in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Daniels. Dan Hasler serves as the chief executive officer of the IEDC.

The IEDC oversees programs enacted by the General Assembly including tax credits, workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies must first invest in Indiana through job creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage of the incentives proportional to its actual investment. For more information about IEDC, visit www.iedc.in.gov.

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Media Contact:
Justin Ohlemiller (TrendyMinds) - 317.926.1727 or johlemiller@trendyminds.com  
Katelyn Hancock (IEDC) - 317.234.2294 or kahancock@iedc.in.gov  

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