INDIANAPOLIS - The Indiana State Fair, in partnership with the American Dairy Association of Indiana (ADAI), has declared the 2012 fair to be the "Year of Dairy Cows." Today's announcement means dairy cows will be featured prominently at next year's fair through special exhibits, events and activities.
"This is a great opportunity for us to remind people of the important role the dairy industry plays in our everyday lives," ADAI General Manager Deb Osza said. "Multiple daily servings of low-fat milk and dairy foods are essential to a healthy diet, and the State Fair will allow us to present that message to thousands of Hoosiers in a memorable way."
Indiana is home to more than 1,500 dairy farms that produce more than 3 billion pounds of milk each year. The state also ranks second in the country in production of ice cream. For more information on the Indiana dairy industry, please visit http://www.winnersdrinkmilk.com/.
The 2012 Indiana State Fair runs Aug. 3 - 19.
About Indiana State Fair
The Indiana State Fair is the state's largest multi-day event attracting more than 900,000 people annually. Nationally recognized for offering the best in entertainment, showcasing youth, interactive agriculture education programs, premiere facilities and a variety of unique, fun foods, the Indiana State Fair is an annual tradition for generations of Hoosiers. Admission is $7 in advance, $8 at the gate - kids 5 and younger are free. For more information, please visit www.indianastatefair.com.
American Dairy Association of Indiana, Inc. (ADAI)
ADAI is the not-for-profit corporation that promotes the demand, sale and consumption of cows' milk and milk products and enhances the image of the dairy industry in Indiana. ADAI does this by implementing programs that help increase sales and demand for dairy products and dairy ingredients and helps improve the economic well-being of Indiana dairy farmers. ADAI is known for award winning marketing programs including Winners Drink Milk and Every Single Day. ADAI marketing programs and services reach Hoosiers through electronic and print media, special promotions and events.
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