PERF Leverages Indiana Technology to Reach Customers
Phone and e-mail communication used together to reach employers and members
INDIANAPOLIS (Feb. 27, 2007) - Indiana-grown technology is helping the Public Employees' Retirement Fund (PERF) of Indiana reach members and employers with important information.
PERF is using Vontoo telephone messaging and ExactTarget e-mail distribution to communicate with members who prefer e-mail, and those who would rather receive information and reminders by telephone. Both services deploy powerful Internet-based technology that allows PERF to measure the effectiveness of its communication.
"One of the first challenges in communication is to make certain that our messages have been received by the people we're trying to reach. Vontoo and ExactTarget allow us to track who has received important messages regarding PERF," said PERF Executive Director David Adams.
E-mail and voice messaging are used together as PERF seeks to keep its more than 1,100 employers up-to-date regarding changes and progress. "Using these tools together allows us to reinforce messages that we know will be of significant interest to employers," Adams said.
Bob Compton, chairman of ExactTarget and founder/chairman of Vontoo noted PERF is among the early organizations to recognize the potential of both communication technologies. "Deployed together, ExactTarget e-mail and Vontoo voice messaging deliver PERF's messages in the form their customers want," Compton stated. "For some people e-mail is preferred, others like the personal touch and immediacy of a voice message. PERF is demonstrating they will communicate the way their customers find most desirable."
Adams is pleased that the communication technology PERF needed was available from Indiana-based businesses. "Our first priority is to be effective in communicating with our customers. The fact that we can do this while supporting Indiana-based businesses is important as well," he said.
The Public Employees' Retirement Fund (PERF) is a $16.1 billion retirement fund headquartered in Indianapolis that serves the needs of more than 220,000 public employees and retirees throughout Indiana.
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