How to Get
Involved in the Geek Indiana Libraries Campaign
While we like to use the term "statewide campaign" when
referring to Geek Indiana Libraries, truth be told this is a
locally-driven initiative. The level of involvement is completely up to your
library district. Although the program is designed as a self-sufficient
model, we realize that some field support—especially during the planning
phase—is critical. Once you commit to the program, OCLC and the State
Library will advise you on planning, staff training and launch and provide
initial campaign material (such as posters, stickers and bookmarks).
Interested? Sign up today for the FREE
Geek Indiana Libraries Summit
& State Library representatives on Wednesday, May 18, 2011 from
1:00-4:00 PM (EDT).
Here’s a list of
things your library can do to make Geek the Library a success in your
Building awareness takes time, and staff
should be prepared to consistently promote the campaign through all
There should be at least one designated person in charge of Geek the
Library who spends time every week specifically focusing on the
The more you prepare, including writing a
detailed marketing plan, the more successful the campaign will be in
budget. There’s no way around it, an
investment in advertising is important to reach the intended audience
for this campaign. (Advertising is recommended, but not required.)
In order to gain media coverage and maximize the number of community
members educated by the campaign, continuous efforts should be made to
pitch Geek the Library & library funding stories to the local media.
Multi-pronged marketing approach.
To get the campaign noticed and the messages understood, many marketing
tactics should be used simultaneously, including public relations
efforts and social media.
Staff should take the awareness campaign
out into the community prioritizing presence at community events on a
Take opportunities to localize the
campaign by including local information, library statistics, etc.
Library administrators and staff should
be enthusiastic about informing and including influential members of the
community throughout the campaign.\
In order to educate the community most effectively, library
administrators and staff need to speak openly and frankly about funding.
Stay tuned for
tomorrow's final installment of GeekNEWS for more information from the State
Library about the
Libraries, including program timelines. If you would like to learn
more about Geek the Library
and how it can work in your local community visit,