Statewide Geek Campaign Enables Customized Marketing, Programming
The Indiana State Library and OCLC field representatives plan
to work closely to create localized strategies based on a variety of
criteria, including local need for increased library support, library
funding structure, available resources and commitment to implement an
awareness campaign. Most notable will be the production of promotional
materials with Indiana-specific themes or that feature prominent and popular
Hoosiers. Items may include anything from customized posters and bookmarks
to billboards or t-shirts. The State Library will rely on partner feedback
received at the Geek Summit and from our soon-to-be-commissioned Geek
Advisory Board to build a statewide marketing strategy that effectively
meets the needs of Indiana communities.
Additionally, the State Library will distribute mini-grants to participating libraries to be used on local programming that captures the Geek the Library concept and promotes an LSTA-funded program or service (e.g., INSPIRE, Talking Books, technology mini-grants, Indiana Memory, etc.). Due to current Federal budget uncertainties, funding for the mini-grant program, like all current LSTA programs, is contingent on the actual amount of LSTA funds available for 2011. Both the statewide campaign and the local mini-grant program will be discussed in detail at the Library Summit and through future correspondence.
If you would like to learn more about Geek the Library and how it can work in your local community visit get.geekthelibrary.org. Also, stay tuned for more information from the State Library about the Geek Indiana Libraries campaign throughout National Library Week, including how to participate, program timelines, opportunities for state funding, success stories, Indiana-specific programming, and more.
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Indiana State Library, 315 W. Ohio Street, Indianapolis, IN 46202. www.library.IN.gov