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Breastfeeding Home > Resources > Breastfeeding Resource Handbook Table of Contents > International Code of Marketing of Breastmilk Substitutes International Code of Marketing of Breastmilk Substitutes

Below is a summary of the Code:

  • There should be no advertising of breastmilk substitutes or other form of promotion to the general public.
  • Manufacturers and distributors should not provide, directly or indirectly, to pregnant women, mother or members of their families, samples of their products, including discount coupons.
  • No promotion of products in health care facilities.
  • No sales representatives to advise mothers.
  • No gifts or personal samples to health workers.
  • No words or pictures idealizing artificial feeding, including pictures of infants on the labels of the products.
  • Information to health workers should be scientific and factual.
  • All information on artificial infant feeding, including the labels, should explain the benefits of breastfeeding, and the costs and hazards associated with artificial feeding.
  • Unsuitable products, such as sweetened condensed milk, should not be promoted for babies.
  • All products should be of a high quality and take account of the climatic and storage conditions of the country where they are used.

Media Watch Kit

To report positive or negative images of breastfeeding in the media.

Texas Department of Health
WIC--Breastfeeding Promotion Section
1100 W. 49th Street512-406-0744
Austin, TX 78756

The International Code of Marketing of Breastmilk Substitutes: A Common Review and Evaluation Framework
a document containing the Code, questionnaires, and a discussion of the issues

WHO Publications Centre, USA
49 Sheridan Avenue
Albany, NY 12210 518-436-9686

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