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MarketMaker

Hoosiers can now find farm-fresh eggs or just-picked apples right in their neighborhood, thanks to a new interactive Web site called MarketMaker.

The Web site connects consumers, agricultural businesses and farmers, providing a one-stop shop to locate locally grown food products.

"Consumers, local food buyers, retailers and restaurants are all looking for a quick and easy way to locate Indiana food products," said Indiana Agriculture Director Andy Miller.  "MarketMaker is the tool to open new markets to Indiana food producers, helping farmers reach their market directly."

Consumers can search for dairy products, fruit and nuts, grains, herbs, meat, vegetables and specialty products like honey from a variety of sources.  MarketMaker users can narrow or expand their search by a variety of methods.

MarketMaker isn't just for the consumer.  It's for the grocery store looking for organic tomatoes and the farmer looking for a place to sell them. MarketMaker offers strategic marketing information for producers and food retailers alike, with demographic information and census data available.  In addition to scanning databases, users can post requests or offer products for sale in a "Buy-Sell Forum."

MarketMaker is made possible by a collaboration of the Indiana State Department of Agriculture, Purdue Extension, Indiana Cooperative Development Center and the U.S. Department of Agriculture Rural Development.

Food producers and those with product for sale can register their products online. Simply visit www.inmarketmaker.com and click on the "register your business" button.  For those who do not have Internet access and wish to register, please contact Maria Marshall at (765) 494-4268 and a form will be mailed.