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Indiana Department of Environmental Management

Nonpoint Source Water Pollution



General Reference

  • Management Help Online Library:
    • The “All About Nonprofit Fundraising” section has numerous tools for your use in raising funds for your watershed effort.
  • River Network’s Resource Library:
    • River Network is a nonprofit organization dedicated to helping local watershed groups protect and restore their rivers and streams. Their Resource Library has good information for local groups – all free! Apply the “FUNDRAISING AND GRANTS” category filter to see publications relating to this topic.


Fundraising - Private Donations / Foundations

Financial Planning

  • U.S. EPA’s Watershed Academy “Developing a Sustainable Finance Plan” module:
    • This Web-based module tells you what you need to know to prepare a budget, identify potential funding sources and strategies, and include nonmonetary returns in your funding strategy. Upon completion of this module, you should be able to write a financial plan for your watershed group.
  • Plan2Fund:
    • An online project/funding tracking system for watershed management plans. You must already have your plan written (including goals, objectives and tasks) and have cost estimates for each task to use this system. Though specifically created for watershed management plans, this system may have use as a strategic plan tracking system as well. With regular updates, this tool could be very useful for reporting purposes as well as keeping track of plan and funding source status.
  • National Council for Voluntary Organizations: Funding and Finance for Voluntary and Community Organizations Financial Management:
    • The financial management guide walks the reader through the basics of handling money from creating a budget to simple bookkeeping and annual reporting. It includes several tools to assist groups in completing tasks. Though based in the U.K., the NCVO’s Introductory Pack on Funding and Financecontains information relevant to Indiana’s watershed groups.


Branding - Value

  • Marketing a Nonprofit Brand:
    • This blog by branding experts at the Branding Strategy Insider lays out the important components of a successful nonprofit brand.
  • Branding for Nonprofits: Why it’s Important:
    • This article lays out a philosophy of branding specifically for environmental nonprofits, with specific examples of branding done well. A must-read for any nonprofit who is considering a brand.

Watershed Toolkit: Table of Contents