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This "social-norming" campaign primarily targets men ages 18-44 who drink and drive, yet do not consider themselves "drunk drivers" or true hazards on the roadways. Recognizing that “buzzed” is the drinking-level descriptor word of choice among the target demographic versus “drunk,” which is often viewed as being clearly “out of control” or “obviously impaired,” the Traffic Safety division of the Indiana Criminal Justice Institute hopes to get more young men talking about and recognizing the real dangers of “buzzed” driving.
Impaired driving is no accident - nor is it a victimless crime. It's not easy to tell when you' ve had way too many, but even one too many means you shouldn't drive. Tragedies that result from alcohol-related crashes can be prevented if everyone exercised some simple precautions:
Driving or riding a motorcycle while impaired is not worth the risk. The consequences are serious and real. Not only could you kill yourself or someone else, but the trauma and financial costs of a crash or an arrest for driving while impaired can be significant.
In many jurisdictions, if you refuse a sobriety test you can lose your license and have your car impounded. There is also the added embarrassment and humiliation that occurs when one discloses their actions to family, friends and employers.
Violators often face the following: