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September 8, 2005

Indiana Arts Commission
September 8, 2005
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Why You Should be on a Website

by Susan Lapp, Curator

websiteYour images can be viewed by anyone interested without having to "be there", or you having to carry your art work all over the country.

By being on the web, a viewer will perceive you as a serious artist. Your art and your page represent you.

Having your web site on business cards, reaches an even wider population. If you promote yourself through the use of business cards, individuals can discover your work without having heard of you previously.

It's less than the cost of a latté a month, less than a bus ride, less than a movie from BlockBuster, less than a greeting card from Hallmark. (Actually, if you are reading this, you shouldn't like this last one, because you buy original cards by artists for your occasions.)

As an artist, whether you use the internet or not, agree with it or not, love it or not, you must market yourself in the best possible manner. The internet is the way of the future. If you have children, you know this to be a true statement. If you do not, ask a youth about the importance a computer has in his/her life. It is irreplaceable. It connects them far beyond their own neighborhood and friends. It connects them to the world and it will connect your art to this ever shrinking global environment.

To put it bluntly, a web site is an extremely effective and economical tool for promoting your art.

Your art is in all places at the same time. It is... ubiquitous.

This article was reprinted with permission from http://www.art-in-guelph.com/.

Artist Web Design and Hosting Resources

Morris Design Studio: www.morrisdesignstudio.com/
Indianapolis-based studio brings fine art to web design. Creating custom sites or enhancing existing sites using stunning creativity.

Websites for Artists: http://www.websitesforartists.net/
Affordable web design, hosting, marketing support, and coaching - tailored to meet the unique needs of organizations and professionals in the arts. Based in Bloomington.

PromotingArtists.com: http://www.promotingartists.com/
The result of working directly with artists since 1999 and by helping them to establish a solid presence on the Internet.

NoteWay: http://www.noteway.com/
Provides a simple and affordable Do-It-Yourself service for musicians to create and manage their own full-featured websites.

The Art Cooperative: http://www.theartcooperative.com/
Web Site Design & Hosting Exclusively for Artists. Best of All - You can maintain the Gallery Yourself.

Art Tech Web: http://www.arttechweb.com/
Specializes in creating beautiful and functional websites that give your business or art or design portfolio a powerful appeal.

Internet Marketing Network: http://www.internet-marketing-network.com/
Network of internet marketing websites with information on how to build and sustain a market base on the internet.

Edited by Robyn Kelly, Web Publications Manager: rkelly@iac.in.gov.
The IAC, a public catalyst, partner, and investor in the arts, serves the citizens of Indiana by funding, promoting, and expanding the arts. Funding is provided by the State of Indiana and the National Endowment for the Arts.