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[IEDC] Global Digital Marketing Company Picks Indiana for North American Headquarters
Start Date: 7/31/2015Start Time: 12:00 AM
End Date: 7/31/2015
Entry Description
INDIANAPOLIS (July 31, 2015) – Emarsys, a global cloud-based e-marketing company, announced plans today to locate its North American headquarters here, creating up to 167 new high-wage jobs by 2020.
“We continue to see a surge of tech firms like Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works.”
The Vienna, Austria-based company will invest $3.2 million to lease, renovate and equip more than 15,000 square feet of office space in downtown Indianapolis’ Market Tower. Following Emarsys’ launch of limited operations in Indiana in May, construction is currently underway to update and expand into its full offices, which will house a headquarters staff serving clients including eBay, Toys “R” Us, Yahoo7 and Volvo.
“The appeal of Indianapolis, which has already been dubbed ‘Midwest’s Silicon Valley,’ is evident,” said Ohad Hecht, chief operating officer of Emarsys. “The Eastern Time Zone is ideal for conducting business on both American coasts, Europe and in Asia. Additionally, companies like Geofeedia, Tinderbox and Interactive Intelligence have helped make the area attractive to a highly talented workforce. In fact, the Midwest has a higher concentration of Fortune 500 companies than any other region in the country, according to Forbes, not to mention a bevy of world-class engineering schools.”
Emarsys currently employs more than 450 associates at 13 locations around the world. Of its current 25-member team in the United States, more than 80 percent are located in Indiana. The company is now hiring for sales, customer support and professional services positions at its Indianapolis office. Interested applicants may apply online at
Founded in 2000, Emarsys serves more than 1,200 clients in 140 countries around the world with its commerce marketing platform, providing a complete and integrated solution. Many members of the company’s North American team, including Sean Brady, president of the Emarsys North American division, have deep roots in the Indianapolis technology sector with previous leadership experience at ExactTarget, now a Salesforce company.
Pending approval by its board of directors, the Indiana Economic Development Corporation will offer Emarsys North America Inc. up to $3,825,000 in conditional tax credits and up to $135,000 in training grants based on the company’s job creation plans. These incentives are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis will propose additional incentives to its Metropolitan Development Commission for approval at the request of Develop Indy, a business unit of the Indy Chamber.

“Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s North American headquarters to Indianapolis.”
Companies like Emarsys continue to choose Indiana as their base of operations, building the Hoosier State into a Midwest tech leader. More than 5,000 technology-related jobs have been created in central Indiana alone since 2009, growing at a rate of 17 percent, which is more than double the growth rate of all occupations. Tech jobs in Indiana pay more than $75,000 a year on average, according to TechPoint, Indiana’s technology growth initiative.
“We’re incredibly excited to call Indianapolis home,” said Brady. "There is an exceptionally talented workforce here and the tech community is growing at an incredible rate. We’re proud to become another leading tech company headquartered in the Midwest, and we’re looking forward to becoming a part of the movement making Indianapolis the next center for technology innovation."
The Hoosier State stands out as the best place in the nation for tech firms like Emarsys to grow. Indiana’s corporate tax rate is on a reduction schedule to reach 4.9 percent, compared with rates in California’s Silicon Valley as high as 8.8 percent. Along with an overall lower cost of doing business and a rate of unemployment more than a full percent lower than California’s, Indiana is ranked among the top 10 states in the nation for doing business by Chief Executive magazine, while the same survey ranks California as the worst state in the nation for business. A full Indiana vs. California cost comparison can be viewed here.
About Emarsys
Emarsys is a leading, global provider of cloud marketing software. Our Commerce Marketing Platform addresses marketers’ needs for one complete and integrated solution – it combines prediction, personalization and Omni channel automation to deliver great customer engagement, fast.
Founded in 2000, we’re one of the fastest growing and most innovative companies in the industry. With over 400 employees in 13 locations, we serve more than 1,200 clients in 140 countries, including industry leaders eBay, Toys “R” Us, Yahoo7, Sky, Volvo, AS, Watson Group, and World Shop Lufthansa. Every month, we segment and analyze 1 billion customer records and create more than 250,000 personalized campaigns, helping our customers grow revenues and ROI.

About IEDC

The IEDC oversees programs enacted by the General Assembly including tax credits, workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies must first invest in Indiana through job creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage of the incentives proportional to its actual investment. For more information about IEDC, visit />  
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Media Contacts:
Kelly Manalo (Emarsys) – 206.257.9861 or
Abby Gras (IEDC) – 317.232.8845 or
Entry Type:
Press Release
Entry Category:
  • Announcements
  • Category:
  • Business & Agriculture
  • Agency Name
    Economic Development Corporation, Indiana

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