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[IEDC] Governor, First Lady and Young Entrepreneurs Kickoff Lemonade Day
Start Date: 5/17/2013Start Time: 12:00 AM
End Date: 5/17/2013End Time: 11:59 PM
Entry Description
STATEHOUSE (May 17, 2013) – Governor Mike Pence and First Lady Karen Pence joined local inventor and entrepreneur Scott Jones and young entrepreneurs today to kickoff Lemonade Day at the State House.

“Igniting the spark of entrepreneurship in our next generation is crucial to building upon Indiana’s reputation as a state that works for business,” said Pence. “I’m inspired by the drive of these young entrepreneurs to start and operate their own lemonade stands, learning valuable business skills in the process. They exemplify the spirit of ingenuity, and I look forward to what they accomplish in the future to expand the Hoosier State’s economy.” 

Joining the governor and first lady were budding entrepreneurs Maddie Abbott (age 9), Bella Deaton (age 9), Laila Johnson (age 7), Morgan Wide (age 7) and Madison Wide (age 5). The children set up lemonade stands on the south lawn of the State House and sold more than 400 cups of lemonade and earned more than $375 in sales which will be donated to the charities of their choosing, the Red Cross and Project Home Indy. 

The national Lemonade Day program originated four years ago in Houston by former Hoosier, Michael Holthouse. The program was designed to teach kids how to start, own and operate their own business – a lemonade stand. In 2010, Lemonade Day’s inaugural year in Indianapolis, more than 7,400 kids participated; last year, the number rose to 15,000. In addition to Indianapolis, six Indiana cities will participate in Lemonade Day this year.

“I’m pleased to be able to kick off Lemonade Day with the Governor and First Lady to let the Greater Indianapolis community know that tomorrow is Lemonade Day,” said Jones, chairman of Lemonade Day Indianapolis. “ We’re thrilled that 20,000 kids have signed up for Lemonade Day this year, learning invaluable entrepreneurial skills as they prepare to ‘set up shop’ tomorrow. I’ll be out stopping at lemonade stands and supporting all these budding entrepreneurs!”
More than 20,000 young entrepreneurs, ranging in age from pre-school through high school, will set up lemonade stands tomorrow in local supermarkets, parks, neighborhoods, malls and other locations across the Greater Indianapolis area. Maddie and Bella’s glitz and glamour stand, “Super Slurpin' Supreme Lemonade,” will be open from 10 a.m. to 3 p.m. at the Keystone at the Crossing Fashion Mall. Laila and the Wide sisters’ stand, “Lemonade Luau,” will be located at the Kroger in Nora from 12 to 3 p.m. and Mimosa and a Masterpiece on Massachusetts Ave. from 6 to 8 p.m. To view a map of lemonade stand locations, click here.

Photo: From left to right, First Lady Karen Pence, Governor Mike Pence, Laila Johnson and Morgan Wide.
About Lemonade Day
Lemonade Day is a national initiative, with more than 30 cities participating across the country. Scott Jones started Lemonade Day in Indianapolis after being approached to spearhead the initiative by entrepreneur and founder Michael Holthouse. Presented by Teachers Credit Union, Ice Miller and ChaCha, Lemonade Day Indianapolis works like this: On Sat., May 19, 2012, kids across the Greater Indianapolis Area will set up their lemonade stands, sell lemonade and become lemonade tycoons! In the weeks leading up to Lemonade Day, kids pair up with a “caring adult,” sign up and work together through lesson plans about how to start a lemonade business. Kids get to keep the money they earn on Lemonade Day and are encouraged to “save a little, donate a little and spend a little.” Kids also participate in fun contests and additional learning opportunities along the way. For more information, visit and click on “Indianapolis.” 


Media Contacts: 
Jami Marsh (Lemonade Day Indianapolis) – 317.691.2507 or 
Katelyn Hancock (IEDC) – 317.234.2294 or

Contact Information:
Name: Katelyn Hancock
Phone: 317-234-2294
Lemonade Day
Entry Type:
Press Release
Entry Category:
  • Alerts and Notification
  • Category:
  • Government
  • Agency Name
    Economic Development Corporation, Indiana

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