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[DCS] Take the Books for Youth #100in10 Backpack Challenge
Start Date: 3/1/2016Start Time: 1:30 PM
End Date: 3/1/2016
Entry Description

Take the Books for Youth #100in10 Backpack Challenge
March 10 – 20, 2016 Text BOOKS to 243725 to donate and place backpacks filled with age-appropriate books into the hands of Indiana foster youth.

INDIANAPOLIS (March 1, 2016) — In honor of National Reading Awareness Month, starting March 10, 2016, the Department of Child Services (DCS) and the Indianapolis Colts (Colts), will launch a 10-day Twitter campaign, the #100in10 Backpack Challenge.

Donations will go toward the purchase of backpacks for Books for Youth (BFY), a DCS and Colts program that provides backpacks filled with 25 age-appropriate books for foster youth.

The goal is to raise enough funds in ten days to purchase 100 backpacks.  The #100in10 Backpack Challenge is made possible through BidPal, the leader in mobile bidding and fundraising technology for nonprofits that has donated a year’s subscription to the BFY program. Participants of the #100in10 Backpack Challenge are encouraged to Text BOOKS to 243725 to make a donation. 

Go to the DCS Twitter handle, @IndianaDCS, for more information and to support the #100in10 Backpack Challenge.

Additional information on BFY program is available on the DCS website:

BFY is supported by title sponsor Cargo Services, Inc. an Indianapolis owned and operated global freight-forwarding company.

About Books for Youth:
The BFY program was officially launched in 2006 by DCS in a partnership with the Indianapolis Colts. The goal was, and continues to be, placing a backpack filled with 25 age-appropriate books in the hands of every Indiana foster child.  The Statewide initiative was created after Steve Pemberton, a former foster child, shared his story of personal triumph over situational tragedy crediting a gift from a stranger - a box of books - as his motivation to overcome challenges and provide hope for his future. To date, BFY has distributed more than 8,750 backpacks to Indiana foster children.  In 2007, Cargo Services, Inc. became a sponsor of BFY and has hosted special book distribution events for foster youth throughout Indiana. For more information about BFY or to volunteer or host your own book drive, please visit:

About Indiana Department of Child Services:
The Indiana Department of Child Services protects children from abuse and neglect and works to ensure the financial support of children. Indiana Child Abuse/Neglect Hotline: 800.800.5556. Child Support Customer Service Kidsline: 800.840.8757 or 317.233.5437.

About BidPal, Inc.
BidPal creates Technology for Good® that helps nonprofits engage their constituents and raise more money for their mission. The company’s efficient fundraising technology includes: annual software subscriptions; event management solutions; mobile bidding; Text2Give®; payment processing; registration; ticketing; online fundraising; consulting services; and much more. To learn more, visit or call 1-888-729-0399.

About Cargo Services, Inc.
Cargo Services global logistics team is considered one of the best in the business by its customers and professional partners throughout Indiana, the Midwest, and the world.  Company owners, managers, and employees have more than 500 years of combined international transportation experience in all facets of freight-forwarding and customs brokerage services.  The team uses its talents, knowledge and expertise to partner with clients representing manufacturing, pharmaceuticals, life sciences, plastics, animal feed, food, publishing, and other business sectors to seamlessly move air, ocean and ground cargo.  The team creates long-term customer relations to trust through the company’s “3-C culture”: customer focused, creative solutions and community driven.  For more information, visit

Contact Information:
Name: Jeannie Keating
Phone: 317-232-0063
Entry Type:
Press Release
Entry Category:
  • Kids and Families
  • Category:
  • Family & Health
  • Agency Name
    Child Services, Indiana Department of

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