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[ATG] Online sports memorabilia store owner hit with state lawsuit
Start Date: 1/4/2013 All Day
End Date: 1/4/2013
Entry Description

INDIANAPOLIS – Attorney General Greg Zoeller’s office filed a lawsuit against Carmel-based Ultimate Sports Connection for collecting customers’ online payments and failing to deliver.

Zoeller said 17 consumers filed complaints with the Attorney General’s Office after not receiving any or all of their promised purchase. According to the lawsuit, customers’ payments for sports memorabilia items ranged from $13 to $450 and totaled about $2,416.

“The Attorney General’s Office works everyday to ensure consumers are treated fairly,” Zoeller said. “This lawsuit highlights these worthwhile efforts and it is our hope the affected consumers will receive restitution. Our office appreciates the Central Indiana Better Business Bureau’s cooperation by providing consumer complaint information to us in order to gather the necessary evidence needed to pursue this action.”

The lawsuit was filed in Hamilton County against owner Brett Lemieux doing business as Ultimate Athlete Ink and Ultimate Sports Connection. The businesses are located at 13697 Seasons Bend and 1950 E. Greyhound Pass both in Carmel.

One customer purchased a Reggie Wayne autographed photo via the defendant’s website for $78.99, but did not receive the item or a refund. Another customer purchased a Peyton Manning autographed photo for $104.25 and an autographed jersey for $164.50, but didn’t receive either item or a refund.

In one case, a customer received his Gary Brackett autographed mini helmet and Peyton Manning autographed jersey – totaling $293.95 – but expressed concerns over the items’ quality. According the complaint, Lemieux promised replacements if the customer mailed the original items back. The customer returned the items, but did not receive the new items or a refund.

Five complainants said they paid a total of $535 for gift cards valued at a total of $950 to use at the online store. According to the complaint, none of these customers were able to redeem the gift cards or receive a refund.

The state seeks an injunction against the company from misrepresenting its products and services, consumer restitution, civil penalties and attorney fees for violations of the Deceptive Consumer Sales Act.

Zoeller thanked Deputy Attorney General Mark Snodgrass for his work on the case and his commitment to the Consumer Protection Division.

For more information about how consumers can safeguard themselves while shopping online please visit


Contact Information:
Name: Erin Reece
Phone: 317.232.0168
Entry Type:
Press Release
Entry Category:
  • Announcements
  • Category:
  • Government
  • Agency Name
    Attorney General

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